Elevate Your Customer Marketing with Base

Elevate Your Customer Marketing with Base


Discover the true potential of customer marketing beyond the basics of reviews and community management the Influitive offers. Base offers an innovative all-in-one platform that transforms how you engage with your customers.

Our focus? ROI. With Base, it's all about the numbers—every reference, review, referral, and piece of voice-of-customer (VoC) content is backed by solid data, providing you with actionable insights to drive your strategy forward.

This year alone, numerous businesses have made the switch to Base, choosing to empower their customer marketing efforts with a platform that not only promises results but delivers them.

Start making your customer marketing count with Base.  

6 Reasons Why Teams Choose Base over Influitive

Untitled design (6)

Have all your customer marketing needs met in an all-in-one platform

Base is a headquarters for you, your organization’s cross-functional teams, and your customers. Whether its advocacy, reference management, customer engagement, adoption, retention marketing, upsell & expansion, or multiple programs - Base is the only solution that has it all.


Track ROI on your CRM pipeline data, instead of relying on estimates

We know how crucial it is for you to connect those dots. Generate  a flowing pipeline of references, reviews, referrals and VoC content to accelerate, educate, and upsell. Then leverage integrations with your CRM and other systems to prove revenue influence using real & live pipeline data. 



Rely on a single source of truth to analyze trends & insights, as a team

Base makes sure you are all on the same page when it comes to customer engagements and experiences. Work with Sales, CS and product teams to ensure customers are increasingly successful with your product or service. Build customers relationships for life.  



Rapidly gather User-Generated Content to grow your business

Effectively generating User Generated Content and managing its allocation and attribution is your key to consistent growth with your customer-led programs. Base is designed to help you amplify the Voice of the Customer (VoC) in multiple formats, including videos, reviews, case studies, quotes, and images, that are managed, shared and tracked through the Base CM platform.


Ensure data and targeting are precise with 200+ integrations

Leverage the power of integrating more than 200 platforms for data synchronization and targeting, enabling you to optimize your customer engagement efforts. Enhance your marketing strategy with the industry's most sophisticated and precise platform for a truly professional approach. 


Get answers to your questions through a user-friendly platform

Our intuitive interface maximizes efficiency, empowering you to focus on strategic decision-making and driving the growth of your customer marketing and advocacy initiatives, without the burden of complex management. Use Base's inbuilt automations and AI prompts to scale efficiently with less effort. 




  • Best Support Mid-Market Winter 2023
  • High Performer Mid-Market Spring 2023
  • Best Support Mid-Market Spring 2023

Trusted By Leading Companies

  • HubSpot with Base
  • Alteryx with Base
  • Gitlab with Base
  • Freshworks with Base
  • MalwareBytes with Base
  • Zscaler with Base
  • Avalara with Base
  • Similarweb with Base
  • Radware with Base
  • Slack
  • Slack

  • What Customer Marketing Leaders Are Saying About Base

    "The Base platform allows users to effectively scale their customer advocacy programs. It would be almost impossible to run an advocacy program without a platform such as Base, especially for companies that have a large number of individual users."







    Jonathan Goldberg, Similarweb

    Jonathan Goldberg
    Director of Customer Success Marketing & Analyst Relations - Similarweb

    "Base has empowered the programmatic reach on a global scale. One clear example is the 3x improvement in driving 3rd party reviews to Gartner peer insights, G2 and TrustRadius. We achieved that in less than a quarter - whereas it took almost triple the time to get similar results without Base.

    That's one program example. Multiply it on all our customer programs / campaigns and understand how pivotal Base is to our success."



    Luis Gonzalez, Alteryx

    Luis Gonzalez
    Head of Global Customer Advocacy & Community Marketing - Alteryx

    "Using Base for engaging our community and advocacy experience has empowered our growth of the program, we've engaged tens-of-thousands of customers, that completed over 20,000 actions via Base. The ability to activate customers and advocates on a macro level with multiple options to engage has transformed how our customers and partners share their love and knowledge of HubSpot."




    Christina Garnett, HubSpot

    Christina Garnett
    Senior Marketing Manager, Offline Community & Advocacy - HubSpot

    What else is special about Base?

    Made by Customer Marketers for Customer Marketers

    What else is special about Base?

    Privacy, Security and Compliance

    Privacy, Security and Compliance Teams Love us!

    Base is the most secure customer marketing platform in the industry and uses SOC 2 compliance. We are a cloud-based company entrusted with some of our customers’ most valuable data we are incredibly focused on keeping you and your data safe. Learn more on our website


    We are committed to helping you grow

    We're committed to helping you grow, and grow, and grow... 

    As a Customer-Led Growth company, we also place heavy emphasis on supporting the growth and success of our own customers, through community-led education, events and programs that we know can help. Our Customer-led Growth Campus, live events, and on-line webinars are just some examples of our strong belief in learning and knowledge.


    Customer-led integrationsCustomer-led integrations are our jam

    Our platform is integrated with leading CRM solutions, such as Salesforce, Oracle and others, so that Sales are empowered with independent access to Referrals, References, Upsell and Cross-Sell and their impact is tracked from A-Z.