We expanded the platform, invested heavily in AI, and brought together more of the customer marketing ecosystem, in product and in person. Everything we shipped this year had one goal: help teams efficiently create better relationships and customer experiences to elevate customer led growth.
Here is a look at what we rolled out.
The TOP100 has become a consistent reference point for the industry, highlighting practitioners who are setting the bar across advocacy, community, lifecycle, and customer-led growth.
Each year, the list reflects how the role continues to evolve and where the most effective teams are focusing their efforts.
In June, we partnered with G2 to bring the voice of the customer into moments that matter.
By connecting G2 insights directly into Base, teams can turn reviews and feedback into usable data for campaigns, segmentation, and decision-making, without manual work.
In 2025, Base completed two strategic acquisitions.
In February, we acquired Laudable, strengthening how teams capture, manage, and activate customer proof and advocacy.
In March, we acquired 3bears.ai, expanding our AI capabilities for turning customer data into insights and actions across the lifecycle.
Together, these additions deepened Base’s ability to unify customer data and activate it across marketing, sales, and customer teams.
Obsession is designed for practitioners. No fluff. Real examples, real challenges, and honest conversations about what it takes to build customer-led growth in practice.
Across all three cities, one theme stood out. The teams winning are the ones operationalizing customer insights, not just collecting them.
Stay tuned for all Obsession 2025 talks coming soon!
We expanded Base’s AI capabilities across key workflows; from launching AgentBase and Conversational BI, through our AI Assistant, AI Ask creation, to the new AI UGC Agent and more. These features, and 40 plus others we've launched this year, are built to reduce manual work and help teams move faster, as well as increase customer engagement, and influence revenue across all customer journeys and touchpoints.
AI at Base is not an add-on. It is built into how the platform works.
We refreshed the Base app with a cleaner, more refined design and faster usability. The new experience improves visibility across customer data, feels lighter to work in day to day, and gives teams more flexibility, including customizable dashboards built around what they need to see and act on.
In 2025, Base customers used the platform to drive measurable impact:
These numbers reflect how customer marketing is being operationalized at scale, not as one-off campaigns, but as a repeatable growth engine.
We are heading into 2026 with focused on helping teams scale customer-led growth with AI that they can trust and leverage daily to grow relationships, revenue impact from customer programs, and true Customer Led Growth that will help companies win in an AI world.
Thanks to our customers, partners, and community for building with us.
Happy New Years!