The Customer Led Growth Blog

Why Your CMO and CCO Need to Be Best Friends

March, 2026

TL;DR: CMOs are increasingly accountable for retention and expansion, but most companies still run post-sale and marketing in silos. The CMO-CCO partnership is becoming essential for customer-led growth. AI and vibe coding now make it possible to ship personalized lifecycle experiences in days. Next steps: identify lifecycle revenue programs, map...[…]