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Campaign Engine

Create & Manage Cross-Channel CMA Programs

Visualize customer journeys, launch targeted campaigns, and be there with your customers along the way. They will want to help you!

Engage Customers on Every Channel

Reach your customers where they are with contextual, personalized engagement across multiple channels.

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In-App Pop-Ups

Engage your users in the field, while using your product.

Get user feedback, announce an upcoming event, or launch a campaign. Use Base to conduct branded and interactive conversations with segmented user groups. Collect and aggregate experience data that is worth its weight in pure gold for your product and customer success colleagues.

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Emails

Use email communications in context and avoid becoming noise.

Build your email sequences based on where your customers are in their journey: Onboarding? Time to educate them. Using a new feature? Let your AEs nominate them as references. First renewal? Invite them to your referral program. Attended a webinar? Have them join your community.

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Everywhere & Anywhere Online

Access unified lifecycle data to unlock personalization at scale.

Choose where and when to engage with your customers, across any digital touchpoint: on your website, in your support platform, when they browse your academy, etc.

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Text Messages or Slack

Customer-led communication gets the message across.

Does your customer live in Slack or do they prefer text message? We partner with leading conversational apps to help you reach your audiences and open two-way lines of communication.

Your Branded Advocacy & Community Portal

Move your already-established community over to our white-label portal or use it to hit-the-ground-running with an advocacy interface developed to help you roll out your programs and scale faster, with less effort. Add the portal as a stand-alone landing page to your website, or embed it within an existing introductory page. Let your advocates choose the ASKs they want to complete, reward them and boost their motivation via the advocacy leaderboard.

CMA Portal examples showing advocacy activities
CMA Leaderboard showing gamification rewards

Gamification That Drives Engagement

Fine-tune gamification mechanics for every program type and audience. Configure rewards, leaderboards, and recognition to match your audience — from C-suite executives to power users — and keep advocates motivated and active.

Ready to Transform Customer Engagement?

See how Base helps you create campaigns that turn customers into advocates.

Book a demo