Login

Harness the power of VoC

Your customer’s voice will always be the one your prospects – and your other customers – hear the loudest. Base identifies Advocacy opportunities and automates ASKs for activities that amplify the voices that matter most.

Learn more

Why Voice of Customer Matters

Nothing is more important than knowing what your customers think and feel.

Amplify Voice
Scale User-Generated Content

Leverage the most credible voice in your market — your customers. Automatically identify advocacy opportunities and amplify authentic stories that influence purchase decisions.

Feedback Loop
Close Every Feedback Loop

Route insights to the right stakeholders automatically. Demonstrate to customers that their voice drives real change — building trust and deepening relationships.

Impact Dashboard
Prove Business Impact

Track VoC program ROI end-to-end. Give executives visibility into how customer voice drives pipeline, retention, and expansion revenue.

Analytics dashboard
Partner Logo 1
Partner Logo 1
Partner Logo 1
Partner Logo 1
Partner Logo 1
Partner Logo 2
Partner Logo 3
Partner Logo 4

A Complete VoC Engine

From capturing feedback to proving ROI — everything you need to make customer voice your competitive advantage.

Capture Voice
Capture Authentic Voice

Consolidate feedback from every channel — surveys, reviews, support tickets, social media, and direct conversations — into one unified view.

Evaluate Insights
Evaluate & Understand

Go beyond surface-level sentiment. Analyze experiences across the journey to identify what drives satisfaction, loyalty, and advocacy.

Align Organization
Align Your Organization

Unite Sales, CS, Product, and Marketing around shared customer insights. Drive top-down strategic initiatives with measurable impact.

Automate & Route
Automate & Route

Automatically route feedback to relevant stakeholders. Close loops faster with preference-aligned engagement and smart workflows.

2-Way Conversation
Engage in Dialogue

Move beyond one-way surveys. Enable genuine two-way conversations that show customers you're listening and acting.

Launch & Scale
Launch & Scale

Start fast with expert guidance. Build a VoC program that delivers quick wins and compounds into long-term competitive advantage.

Turn Every Piece of Feedback Into Action

Use automated triggers to flag opportunities the moment they arise. Route critical feedback to Product teams, positive sentiment to Marketing, and expansion signals to Sales — all in real-time.

Create ASK workflow
Maturity levels analytics

Understand Your Market Through Your Customers’ Eyes

Aggregate customer voice data across your entire base to identify trends, competitive insights, and market opportunities. Play a pivotal role in your company's growth strategy.

Ready to Amplify Your Customers’ Voice?

See how Base helps you capture, consolidate, and activate customer feedback at scale.

Book a demo