Terms & Conditions

Base User Agreement

Welcome to Base’s customer marketing platform and program. By using the Platform (as such term is defined below), you agree to these terms and conditions of use, which is a contract between You, the customer (“You”) and Base Ltd., and its affiliated companies (collectively “We”, “Base”) with our HQ office located at 1 HaTachana St. Kfar-Saba, Israel.


1.1. Base customer marketing platform (“Platform”) is a web-based automation platform that enables you and other customers to receive invitations from us and/or vendors utilizing the platform to participate in various ASKs related to promoting, such as but not limited to social media promotions, testimonials, success stories, speaking at one of our conferences, or talking about us to others (each an “ASK”).

1.2. You agree that by providing us with your information, via registering or sign-in to the service, and clicking “Accept”, you are entering into a legally binding agreement with us as a representative of your company.

1.3. We call the terms and conditions set out in this document the “User Agreement”. Your “Agreement” with us includes this User Agreement, our Privacy Policy and any other terms that are displayed to you when you use additional features or services (if any), all as may be amended from time to time. By interacting with the platform, you are agreeing to the terms of the Agreement.


2.1. Your participation in the campaign is completely voluntary. You may cancel your account at any time. Participation in an ASK is also voluntary. You are free to refuse to participate in any ASK.

2.2. By posting Content, you give us the right to use this Content, subject to certain limitations that we set out below. In legal language, this means that if you post Content, you give us a non-exclusive, royalty-free, perpetual, transferable and sublicensable license to use, copy, modify, distribute, publish and process your Content, without any further consent, notice, or compensation to you or any other third party.

2.3. Our rights to the Content are limited in the following ways:

a. You can end our license for any particular piece of Content by deleting it. However, if you have shared the Content with others and they have made a copy or stored your Content, it may not be completely deleted from the platform.

b. We will get your consent if we want to give others the right to publish your Content. However, other users of the platform may access and share your Content consistent with the functionality of the platform.

c. While we will not modify or amend your Content, we may make formatting changes to your Content.

2.4. If you participate in any ASK, we may award you points based on your successful completion of the ASK. We will automatically track your points for you. We will also display a leaderboard within the platform that sets out the number of points each Advocate has.

2.5. By submitting suggestions or other feedback to us, you agree that we can use and share (but do not have to use or share) such feedback for any purpose without compensation to you.

The Customer Community Forum Rules:

(only relevant for customers using the Community Forum module)

3.1. We have certain rules that we require all of the advocates of our Community to follow. These rules help to ensure that the Community functions properly and benefits all participants, including us.

3.2. You agree that you will:

a. be at least 18 years old (and you cannot use the Community Forum if you are younger than 18);

b. choose a strong password, keep your password secure and confidential, and not transfer any part of your account to anybody else. You are responsible for anything that happens through your account unless the use happens after you’ve closed your account;

c. use the Community in a professional manner and in accordance with any usage guidelines we may make available from time to time;

D. provide accurate and correct information about yourself to us and keep it updated, including using your real name in your Community profile; and

e. only post Content that does not violate the law or anyone else’s rights (including somebody’s intellectual property rights).

3.3. You agree that you will not:

a. create an account for somebody else;

b. use or attempt to use another advocate’s account;

c. harass, abuse, or harm another person;

d. scrape or copy profiles and information of others through any means;

e. act in an unlawful, libellous, abusive, obscene, discriminatory, or otherwise in an objectionable manner (to be determined within our sole discretion);

f. post Content that you do not have the right to post;

g. violate our intellectual property rights or use our intellectual property rights in anyway other than as expressly permitted by us;

h. post any Content that constitutes unsolicited or unauthorized advertising, such as junk mail, spam, or any other form of solicitation that we have not authorized;

i. post any Content or otherwise interact with the Community in any way that contains and/or spreads viruses, worms, or any other harmful code;

j. copy or use the Content of others, in connection with a service that competes with the Community;

k. reverse engineer, decompile, disassemble, decipher, or otherwise attempt to derive all or part of the source code for the Community or any related technology;

l. use bots or other automated methods to access the Community Forum;

m. monitor the availability, performance, or functionality of the Community Forum for any competitive purpose;

n. engage in framing, mirroring, or otherwise simulating the appearance or function of the Community Forum;

o. rent, lease, loan, trade, or sell/resell access to the Community Forum or any related information, data or Content;

p. imply or state that you are affiliated with us or endorsed by us without our prior written consent;

q. remove any intellectual property rights notices in the Community Forum;

r. collect, use, copy, or transfer any third party Content without our consent; or

s. override or attempt to override any security features of the Community Forum.

Messages, the service, and limitations

4.1. Base may allow the sharing of Content and communication with other advocates. Other advocates or the public may see Content that you post, depending on the settings we offer and your choice of how to manage such settings.

4.2. We do not have to publish your Content, nor do we have to allow you to post Content. We reserve the right to remove any Content at any time for any reason, within our sole discretion.

4.3. By joining the platform, you give us consent to message you by email, chat or pop-up about advocacy and customer campaigns you can participate in, related services, and/or related services from third parties. If we send you a marketing message, you will always have the opportunity to opt-out of the activity, opt-out the of future marketing messaging or opt-out of the program. This can be done from your profile in the program or in the footer of every email we send you.

Disclaimer of Warranties; Exclusions and Limits of Liability

5.1. We do not exclude or limit any liability that cannot be excluded or limited under applicable law. If you live in a country where any of the exclusions and/or limitations set out in this section 5 are not allowed, such exclusions and/or limitations do not apply to you.

5.2. Subject to section 5.1, we:

a. will provide you access to the Platform and any related services with reasonable skill and care, provided that we disclaim all other warranties, conditions, representations or other terms, whether express or implied;

b. do not guarantee that the Platform will function without interruption or errors, or at all; and

c. will provide the Platform on an “as is” and on an “as available” basis, subject to 5.2(a).

5.3. Subject to sections 5.1 and 5.2, we exclude all liability, whether in tort (including for negligence), breach of statutory duty, contract, misrepresentation, restitution or otherwise, direct or indirect, whether foreseeable, known, foreseen or otherwise, for any: (a) lost profits (of any kind); (b) loss or corruption of data; (c) loss of reputation or goodwill; or (d) for any special, indirect or consequential loss, costs, damages, charges or expenses, however arising.

5.4. Subject to sections 5.1, 5.2 and 5.3, our total liability, however arising, will under no circumstances exceed in aggregate, the greater of $1,000.

5.5. If anyone brings a claim against us related to your actions or any Content you post, you will indemnify us from all damages, losses, and expenses of any kind (including reasonable legal fees and costs) that we suffer arising out of claim.

Suspension and termination

6.1. We may suspend your access to your account if you violate any material obligation of this Agreement.

6.2. Both you and us may terminate this Agreement at any time for any reason, with written notice of 60 (sixty) days to the other party. On termination, you lose the right to access or use the Platform
6.3. The sections of this Agreement that need to survive termination in order to give full effect to their provisions, survive the termination of this Agreement.


7.1. The only way you can provide us legal notice is to the address we have provided at the beginning of this User Agreement.

7.2. The following rules of interpretation apply to this Agreement: (a) the words “include” and “including” are deemed to have the words “without limitation” following them; (b) references to the singular include the plural and vice versa; and (c) references to “will” are to be construed as having the same meaning as “shall”.

7.3. If any term of this Agreement is found invalid, illegal or unenforceable, the rest of the Agreement remains in effect.

7.4. If we do not enforce a term of the Agreement, it is not a waiver of that term or any other term.

7.5. This Agreement makes up the entire agreement between you and us, and supersedes any prior agreements.

7.6. You will not transfer any of your rights or obligations under this Agreement to anyone else without our consent. All of our rights and obligations under this Agreement are freely assignable by us in connection with a merger, acquisition, sale of assets, by operation of law or otherwise.