Boost Upsell, Cross-sell & Expansion with Customer-led Campaigns

We know that the most important aspect of building a campaign that impacts new deals and pipeline is cross-team collaboration, so we’ve designed our platform to make is easier for you to work with Sales and CS teams via a single source of truth. Identify opportunities and work to achieve bottom line results – together.

Boost Upsell

Roll out programs that give your customers what they need to succeed

Focus on delivering

Focus on delivering increasing value to your customers and turn them into loyal advocates

  • Engage to understand your customers’ needs
  • Build credibility and foster loyalty
  • Benefit from a mutually invested relationship and reciprocal growth

Engage when and where it matters most to your users

  • Track your customers’ user journeys across touchpoints and platforms
  • Engage with channels your customers and users prefer
  • Unlock endless opportunities to deliver the content and the value they need
Act on customer lifecycle

Act on customer lifecycle insights that help drive expansion

  • Feed your centralized experience data back into your organization to increase performance
  • Create new and effective triggers for campaigns, and target relevant audiences with credible promotions
  • Gather cross-platform data to track and evaluate key customer lifecycle activities
  • Trigger automated upsell or cross-sell campaigns based on bigger and better data
  • Continually track and tweak maturity scoring to identify growth opportunities
  • Close the loop by delivering ready to expand customers to AEs via the same CRM-integrated platform

Adopt a programmatic approach to enrich the customer journey


From onboarding, through value realization, to advanced usage & advocacy, your customers are on a new journey with you & they want to stay

  • Get to know your customers and users
  • Utilize a programmatic approach to increase lifetime value and make a bigger impact
  • Create and deliver timely content that you know your users want
  • Glean performance-driving insights that help your company increase its value to a growing customer base
The Upsell Pocket Guide Booklet

We know you're busy!

Take this pocket sized strategy guide with you on your commute and get to that meeting prepared to get buy-in and results.

Bite-sized strategy guidance to follow as you build out your upsell program.


Influencers & Strategists 2023

Celebrate the industry’s TOP100 Influencers & Strategists in Customer Marketing & Advocacy (CMA).

Luis Gonzalez
“From a customer marketing perspective, Base is the first of its kind in helping customer marketing & advocacy practitioners bundle reference management, advocacy management, and marketing as well as customer marketing.”

Luis Gonzalez, Manager,Global Customer Advocacy at Alteryx

Ready to give your company's upsell/ cross-sell/ expansion goals a boost?