Base vs UserEvidence: Which Platform is Right for You?
When evaluating customer advocacy and evidence software, two names come up often: Base and UserEvidence. While both offer tools for customer marketing teams, Base is the more comprehensive, AI-powered growth platform built for enterprises that need scale, automation, and measurable impact.
Feature Comparison: Base vs UserEvidence
| Feature / Capability | Base | UserEvidence |
|---|---|---|
| AI Customer Marketing Platform | ✓ | ✕ |
| Customer Advocacy Software | ✓ | ✓ |
| Customer Reference Management | ✓ | ✓ |
| Upsell / Expansion AI Agent | ✓ | ✕ |
| Automated Case Study Creation | ✓ | ✓ |
| Personalized Advocacy Campaigns | ✓ | ✕ |
| Referral Program Management | ✓ | ✕ |
| Review Generation | ✓ | ✓ |
| Community & Gamification | ✓ | ✕ |
| CRM Integrations (HubSpot, SFDC) | ✓ | ✓ |
| Marketing Automation Integrations | ✓ | ✕ |
| G2 Review Integration | ✓ | ✓ |
| Enterprise Ready | ✓ | ✕ |
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Why Teams Choose Base Over UserEvidence
- All-in-One Platform: While UserEvidence focuses primarily on customer proof, Base unifies advocacy, references, reviews, referrals, and community into one AI-driven platform.
- AI-Powered Growth: From upsell/expansion agents to personalized advocacy campaigns, Base goes beyond content collection to actively drive revenue impact.
- Enterprise Ready: With advanced integrations (HubSpot, Salesforce, and marketing automation tools) and compliance features, Base scales for large organizations.
- Customer Engagement at Scale: Community and gamification features turn customers into active advocates, something UserEvidence doesn’t support.
Bottom Line
If you’re looking for basic customer proof management, UserEvidence can be a fit. But if your marketing and revenue teams need a composable, AI-driven advocacy and evidence platform that goes beyond case studies and integrates deeply with your stack, Base is the clear choice.
👉 Base delivers the breadth, automation, and enterprise readiness that modern B2B companies require.
