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Launch and scale referral programs powered by real customer signals - and track their direct impact on pipeline, revenue, and retention.
See referrals in action
From identification to attribution — a complete referral engine.
Automatically identify customer advocates and enable manual or auto-triggered nominations to fuel your referral pipeline.
Launch referral forms, affiliate campaigns with UTM tracking, and outcome-based or step-based incentivization.
Full flexibility in incentive structures with zero-effort automated redemption for both referrers and referred customers.
Track from lead creation through closed-won deals within your CRM. Measure the full revenue impact of every referral.
Monitor cost per acquisition, referral conversion rates, and program ROI in real-time dashboards.
Launch referral campaigns automatically when customers hit key milestones — onboarding completion, positive feedback, contract renewal, or high NPS scores.
Give each advocate a unique referral link. Enable distribution via social media, email, and instant messaging. Capture leads through demo requests, trial signups, and event registrations.
Connect with Salesforce, Marketo, HubSpot and more. Qualify leads automatically, track sales cycle impact, and measure revenue influence — all within your existing stack.
Design dual-sided rewards for referrers and referred customers. Create tiered reward systems for SQLs and closed-won deals. Offer discounts, gift cards, exclusive access, or loyalty points.
Visualize your entire referral pipeline from advocate to closed deal. Measure CPA, conversion rates, and revenue attribution to prove program ROI.
See how Base helps you turn customers into your best growth channel.
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