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Next gen advocacy

Turn advocacy into revenue influence

Identify the right customers, trigger the right asks, and measure the impact of advocacy across reviews, references, referrals, and community — all powered by real-time signals.

Learn about Advocacy the Base Way

Advocacy opportunities live everywhere

Advocacy is not a quarterly campaign. It happens across the customer journey. Base connects customer signals from CRM, product usage, support, community, surveys, meetings, and content so you know who is ready, what to ask for, and when to act.

Better engaged — Customers interact with your product, content, community, and team.

Contributor — Customers take low-friction actions like feedback, reviews, referrals, or community participation.

Advocate — Customers become trusted voices that support sales, retention, expansion, and market trust.

Build and scale your advocacy program

Use data, AI, and automation to turn customer engagement into measurable advocacy.

Unify advocacy data

See customer activity, sentiment, lifecycle stage, and past advocacy in one place.

Find ready advocates

Use AI to identify who is ready, what they are ready for, and who may be overused.

Trigger the right ask

Activate reviews, referrals, references, stories, feedback, or speaker opportunities at the right moment.

Coordinate across teams

Give Marketing, Sales, CS, Product, and RevOps one shared view of customer advocacy.

Measure revenue impact

Connect advocacy activity to pipeline, renewals, expansion, referrals, and deal influence.

Scale without manual work

Automate segmentation, outreach, follow-up, routing, and reporting.

Lead customers along the advocacy path

Most advocacy programs rely on the same small group of champions. Base helps you activate both tracks: high-touch advocacy for top champions and low-friction actions for the broader customer base. As customers engage, Base helps you move them from small contributions to deeper advocacy over time.

Scale effortlessly with automation

Base turns advocacy into an always-on system. Use customer behavior, lifecycle stage, product usage, survey responses, community activity, and sales needs to trigger the next best ask automatically — reviews, referrals, references, stories, speaker asks, feedback, community actions, and sales proof.

Make advocacy count

Base helps teams move from “we collected reviews” to “we influenced pipeline, accelerated deals, supported renewals, and created expansion signals.” Track impact across pipeline influence, referral outcomes, reference activity, review quality, content usage, deal velocity, advocate health, and expansion signals.

Frequently asked questions

Which customer advocacy platform do large B2B companies use?

Large B2B advocacy programs run on Influitive, Higher Logic, Upland RO Innovation, ReferenceEdge, or Base AI. Enterprises consolidating advocacy, references, reviews, and referrals into one AI-run system, including Deel, Alteryx, D2L, NICE, Indeed, and Malwarebytes, use Base AI, the AI Engagement OS for customer-led growth.

Which customer advocacy software works best for SaaS companies?

For SaaS teams the deciding factors are operating effort and lifecycle coverage. Lean teams do best on a platform that runs advocacy, references, and expansion from one customer context with AI agents handling the repetitive work. Companies on Base AI see 3x higher program adoption because agents do the outreach and matching that small teams drop first.

What results do advocacy programs on Base AI report?

A 60% lift in ask-to-reference conversion, 78% conversion on upsell campaigns run through the platform, and 3x higher program adoption.