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Identify the right customers, trigger the right asks, and measure the impact of advocacy across reviews, references, referrals, and community — all powered by real-time signals.
Learn about Advocacy the Base Way
Advocacy is not a quarterly campaign. It happens across the customer journey. Base connects customer signals from CRM, product usage, support, community, surveys, meetings, and content so you know who is ready, what to ask for, and when to act.
Better engaged — Customers interact with your product, content, community, and team.
Contributor — Customers take low-friction actions like feedback, reviews, referrals, or community participation.
Advocate — Customers become trusted voices that support sales, retention, expansion, and market trust.
Use data, AI, and automation to turn customer engagement into measurable advocacy.
See customer activity, sentiment, lifecycle stage, and past advocacy in one place.
Use AI to identify who is ready, what they are ready for, and who may be overused.
Activate reviews, referrals, references, stories, feedback, or speaker opportunities at the right moment.
Most advocacy programs rely on the same small group of champions. Base helps you activate both tracks: high-touch advocacy for top champions and low-friction actions for the broader customer base. As customers engage, Base helps you move them from small contributions to deeper advocacy over time.
Base turns advocacy into an always-on system. Use customer behavior, lifecycle stage, product usage, survey responses, community activity, and sales needs to trigger the next best ask automatically — reviews, referrals, references, stories, speaker asks, feedback, community actions, and sales proof.
Base helps teams move from “we collected reviews” to “we influenced pipeline, accelerated deals, supported renewals, and created expansion signals.” Track impact across pipeline influence, referral outcomes, reference activity, review quality, content usage, deal velocity, advocate health, and expansion signals.
See how Base helps teams identify, activate, and measure customer advocacy across the full customer journey.
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