The AI-First Customer Org: All Customer Programs on One AI System

The Pulse 2026 session, now online. Gal and Shachar show every customer program running on one AI system, with live use cases and post-sale agents.

Gal Biran introduces the AI Engagement OS, aligning customer marketing and customer success for revenue-oriented customer experiences.

The Base Q4 2025 product update, covering new features, improvements, and upcoming roadmap items from the product team.

Move beyond points and rewards. Rona Aharonson shares strategies for advocacy that drives executive buy-in, team adoption, and real value.

A panel of ex-Influitive users deep dive into the current state of customer marketing and share strategies for building a new future of customer-led growth.

Actionable insights and strategies to help you stand out in the world of Customer Marketing and Advocacy by crafting a personal brand that truly shines.

Lisa Kaspari and Nathalie Bar on harnessing customer-led growth and advocacy to amplify revenue influence.

Join the Road To Obsession webinar series exploring how to build customer obsession into your marketing strategy.

Three top experts share an integrated Customer-Led Growth blueprint with actionable frameworks and strategies.

Exclusive hands-on workshop for Customer-Led Growth tour registrants. Practical exercises and real-world application.

A comprehensive playbook for customer marketers looking to drive customer-led growth strategies within their organizations.

Forrester analyst Laura Ramos shares how to elevate customer marketing from tactical execution to a strategic growth driver.

An exclusive hands-on workshop for Base customers to maximize platform value and build winning advocacy programs.

Learn how to build a strong personal brand in the tech industry and create your own unique path to career success.

Join our roundtable with proven upsell, cross-sell, and expansion strategies from leading B2B customer marketers.

Join us for an engaging product demo as we showcase the latest in Base - the leading customer marketing platform!

Christina Garnett shares how to leverage AI tools to scale customer marketing and bridge advocacy and community growth.

Industry experts share a 2024 playbook for customer marketing success, with tools to design scalable, high-impact programs.

Kevin Lau shares a five-step playbook for building customer awards programs that recognize advocates and rival the Oscars.

Learn how Base approaches compliance, security, and legal so customer-led growth teams can build on a trusted, enterprise-ready platform.

DeMario Bell, Kara Bankhead, and Gal Biran on harnessing customer communities to drive engagement, advocacy, and business growth.

Master the art of building B2B referral programs that drive measurable revenue growth, from candidate identification to attribution.

See how customer-led growth and community-led growth reinforce each other to drive engagement, advocacy, and expansion revenue.

Kalina Bryant shares how to use your customer marketing skills to accelerate your career and unlock new opportunities.

Learn how customer marketing influences three revenue pillars, new sales, upsell and expansion, and retention, using journey and product insights.

Celebrate the TOP100 Influencers and Strategists in Customer Marketing and Advocacy at our annual happy hour event.

Learn how to design B2B customer marketing programs that directly support upsell and expansion revenue goals.

Learn how to win executive buy-in for customer marketing by tying programs to strategic measurement and revenue impact.

Get an exclusive look at the Base product roadmap for 2023. See upcoming features, improvements, and strategic direction.

Learn how to build the business case for customer marketing and secure budget, resources, and executive buy-in for 2023.

Discover the seven habits that set high-performing customer marketers apart, from advocacy and references to adoption, retention, and expansion.

Explore how the customer marketing industry is being disrupted and evolving. Expert insights on trends shaping the future.

Gal Biran shares how customer success and customer marketing teams can partner to drive adoption, advocacy, and retention.

Learn how to create a B2B customer reference program that accelerates deal cycles and boosts win rates.

Customer marketing and advocacy experts share the playbook for running B2B customer marketing and advocacy programs at scale.

Get best practices for sales references — process, alignment, and measurement — from Mike Hughes, Customer Marketing Manager at ServiceChannel.

Leading reference managers join an honest roundtable on the challenges, wins, and best practices of reference management.

Gal Biran shares takeaways from some of the best customer marketing and advocacy teams in the world, from reference programs to advocacy.

Allastair Meffen, Allison Snow, and Gal Biran on building winning cross-functional collaboration between customer marketing, CX, and CS.

Discover three overlooked ways customer advocacy drives sales, from references and proof to faster, higher-confidence deals.

Heather Pritchett and Gal Biran on how the OutSystems customer marketing team works together to drive advocacy and engagement at scale.

Andrew Sevillia shares how to turn NPS into an actionable trigger for customer advocacy instead of a static score.

Dani Weinstein, Scott K. Wilder, and Gal Biran on the role B2B communities play in customer engagement, advocacy, and loyalty.

A step-by-step approach to building a customer marketing strategy and program from the ground up, from first hire to scalable systems.

Kalina Bryant on running multiple customer programs in parallel and connecting them to expansion revenue.

G2 CMO Amanda Malko shares insights on the state of software buying and how customer reviews shape B2B purchase decisions.

An expert panel discusses the biggest opportunities, challenges, and impact areas for customer marketing heading into 2022.

Laurie Aquilante Faiola, Jonathan Corbin, and Gal Biran on how HubSpot builds winning collaboration between customer marketing and CS.

Discover how to source references in days, match them to the right opportunities, and protect customers from reference overuse.

Victoria LaPlante, Irwin Hipsman, and Gal Biran on B2B review strategy, social proof, and how to track review program impact.

Kalina Bryant, Juliana Roxa, and Gal Biran on building a culture of customer advocacy by winning organizational buy-in and adoption.

Reference managers from Google Cloud, Okta, and Cornerstone share best practices, challenges, and pro tips for scaling reference programs.

Liz Richardson, Deena Zenyk, and Gal Biran share frameworks and real-world examples for building a customer advocacy strategy from scratch.

An International Women’s Day panel with Nancy Wang and Audelia Boker on advocacy for women in customer marketing and how to advance your career.

Gal Biran on building a 2021 customer marketing plan and structuring your customer marketing organization for impact.

Kalina Bryant, Anna Convery, and Gal Biran on 2021 planning, building advocacy programs, and winning executive buy-in.

Alex Hesterberg and Gal Biran share customer marketing and success strategies designed for high-growth companies scaling fast.

Kalina Bryant, Hannah Swanson, and Gal Biran on driving customer engagement and advocacy in a virtual-first world.

David Meerman Scott and Gal Biran on creating genuine, authentic customer advocacy that resonates with B2B buyers.