Celebrating the TOP 100 CLG Influencers and Strategists
The TOP 100 CLG Awards recognize the leaders and practitioners driving real business impact through Customer Led Growth.
From CMA 100 to CLG 100
What started as the TOP 100 in Customer Marketing & Advocacy in 2023 has evolved. In 2026 we're celebrating the full CLG ecosystem — leaders driving growth through the customer journey, advocacy, references, expansion, and community.
How the TOP 100 CLG Work
Nominations
Community submits nominations — peers, leaders, and teams driving CLG impact.
Qualification
Nominees review criteria and confirm their participation.
Peer Voting
The CLG community votes to shortlist outstanding nominees.
Finalists
The 100 finalists across all categories are revealed.
Judging
An expert panel reviews finalists and selects category winners.
Winners Announced
Category winners celebrated at Obsession 2026.
Meet the Judges
A panel of CLG veterans from AWS, Infor, Cyberark, Stripe, Zoominfo, and Zendesk — reviewing every finalist and selecting category winners.
What's in it for the Winners?
A year-long knowledge-sharing experience. Winners get speaker slots at Obsession, feature stories in Base content, community recognition, and access to an elite cohort of CLG practitioners.
Stage time
Speaker slots at Obsession 2026 and partner events.
Feature stories
Published interviews and case studies on base.ai.
CLG cohort
Year-long access to fellow winners for learning and collaboration.
Previous Years
Explore the TOP100 finalists from past years.
