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The TOP 100 CLG Awards recognize the leaders and practitioners driving real business impact through Customer Led Growth.
Customer marketing, advocacy programs, communities, reference programs, digital success and other customer programs that exemplify best in class customer experience, engagement, AI utilization, and lifecycle marketing, contributing to measurable revenue growth.
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From CMA 100 to CLG 100
The industry is changing, AI is breaking cross-department silos, shrinking team sizes, and increasing signal and customer data.
Companies are adopting customer-led growth motions with a holistic view of the customer experience and the desired outcomes from great customer engagement across the lifecycle.
Specific programs such as CABs, Advocacy, VOC, Referrals, User-Groups, references and others are finely connected as part of broader opportunities and experiences, when customer marketers, community managers, and digital success leaders all work jointly to influence revenue across the post-sale journey.
What Are the TOP 100 CLG Awards?
The TOP 100 CLG Awards by Base recognize customer programs and CX professionals, such as Customer Marketers, Community Manager and Digital CS Managers who deliver measurable impact across the full customer lifecycle.
From advocacy and referrals to AI-driven personalization and expansion, these awards spotlight the programs and leaders driving customer-led growth at scale.
How the TOP 100 CLG Work
Nominations
CLG influencers and strategists are nominated by peers, their managers, industry colleagues, or self nominated.
Qualification
Peer Voting
First voting is Public voting that ranks all nominees, crowdsourcing the most influential and strategic individuals. Based on this ranking a short list of 225 top award candidates is created.
Finalists
An additional 25 candidates are added based on quality of submissions in cases where their programs are best in class but they lack notoriety and influence. This forms a 250 candidate list that is sent to industry judges.
Judging
A judging panel of industry leaders evaluates finalists based on submission details, scale, impact, and execution. The aggregate score of all judges defines the ranking and with it the Top 100 finalists.
Winners Announced!
The TOP 100 winners are announced and showcased.
Who Should Be Nominated?
Customer marketers, customer program managers, digital CS and who have driven measurable impact across areas such as:
- Advocacy and community
- Referrals and customer-led acquisition
- Upsell, expansion, and retention
- Customer marketing programs
- CX and Digital CS programs
- Scaled social proof, reviews, and references
- VOC and feedback
Introducing: Category-based Recognition
This year, the TOP 100 CLG Awards introduce categories designed to reflect how modern teams drive growth at scale.
These categories help highlight the specific strategies, programs, and outcomes behind each nomination - making it easier to surface stories that others can learn from and apply.
Nominees may be recognized for excellence in one or more of the following areas:
- Advocacy and Community
- Referrals and customer-led acquisition
- Growth - Upsell, Cross-sell, and Expansion Programs
- Customer marketing / CLG programs
- CX and Digital CS programs
- Utilizing AI in Customer Programs
- Scaled social proof, UGC, reviews, and references
- VOC and feedback programs
It’s been an exciting and challenging year for Customer Marketing and Digital CS, as these practices continue on their evolutionary path towards Customer-Led Growth. AI's impact and economic trends have led more companies to adopt a CLG strategy, prompting practitioners to double down on driving revenue growth through customer programs.
Every program has its own flavor and business impact, and we’re proud to spotlight our industry’s MVPs, share and learn from their achievments, and celebrate the top thought leaders and execution mavens in CLG.
Gal Biran
CEO & Co-founder
Base.ai
Program Progress
Nominations Are Now Open
Are you an individual that has elevated their strengths to new heights, achieving remarkable results in aspects such as Customer Engagement, Adoption, Retention, and Expansion? Are there leaders within your network who are actively implementing a customer-led strategy built on cross-functional collaborations?
Don't be shy - nominate now!
Meet the Judges - Coming Soon!
What's in it For the Winners?
A year-long knowledge-sharing experience!
TOP 100 CLG winners join an ongoing community of practitioners and strategists, with access to mentoring, live and virtual meetups, webinars, podcasts, and educational content. Winners are recognized for their success and share how they achieved it — helping move the entire customer marketing community forward.
