The Customer Led Growth Blog | Advocacy

Base has acquired EverAfter AI

Platform
- Overview
  Learn what powers Base
- Control Center
  Execute your strategy with precision
- Team Dashboard
  Revenue influence you can trust
- CMA Programs
  Visualize, create, and manage campaigns
- Integrations
  300+ connectors and integrations
- Security & Privacy
  SOC 2 Type 2 Certified
Solutions
- Streamline Customer Reference Management
  Flexible workflows for your teams
- Drive Advocacy
  Identify your best advocates
- Automate Your Referral Program
  Build and scale with ease
- Merge Community and Advocacy
  Enrich your customer experience
- Optimize Upsell, Cross-sell & Expansion
  Land and expand efficiently
- Generate a Stream of Reviews
  Automatically create social proof
- Harness the Power of VoC
  Let your customers know you're listening
Customers
- Customers
  Customer success stories
- FanBase
  Our customer community hub
Resources
- Obsession 2025
  Join us for our annual conference in SF, NYC, and Boston!
- Blog
  Catch up on the latest
- Events & Webinars
  View upcoming and on-demand
- Obsession 2024 Recap
  View our sessions from last year
- TOP100 CMA 2025
  Our beloved annual awards program
- Base vs. Influitive
  6 reasons to make the switch
Company
- About
  What powers us
- Careers
  Looking for our next rockstar
- Contact Us
  General inquiries only
- News
  Stay up-to-date on the latest Base news

Login

Book a demo

Home
The Customer Led Growth Blog
Advocacy

What You Need to Know to Plan a Successful Upsell/ Cross-sell/ Expansion Campaign

Advocacy, Customer Marketing, Customer-led Growth

What You Need to Know to Plan a Successful Upsell/ Cross-sell/ Expansion Campaign

April, 2023

Read More >

Getting Buy-in… to Buy.

Advocacy, B2B Marketing, Customer Marketing, Customer-led Growth

Getting Buy-in… to Buy.

March, 2023

Read More >

Why Launching The TOP100 Influencers & Strategists in CMA for the Second Time Means More Today Than Ever Before

#top100cma23, Advocacy, B2B Marketing, Customer Marketing, Customer-led Growth

Why Launching The TOP100 Influencers & Strategists in CMA for the Second Time Means More Today Than Ever Before

January, 2023

Read More >

Gaining Executive Buy-In & Trust with Strategic Measurement

Advocacy, b2b community, B2B Marketing, Customer Marketing, Customer-led Growth

Gaining Executive Buy-In & Trust with Strategic Measurement

October, 2022

Read More >

The 5-Step Playbook for Creating Customer Awards Programs That Rival The Oscars

Advocacy, b2b community, B2B Marketing, Customer Marketing, Customer-led Growth

The 5-Step Playbook for Creating Customer Awards Programs That Rival The Oscars

September, 2022

Read More >

Customer-led Growth – The New B2B Framework for Sustainable Growth and Advocacy

Advocacy, B2B marketers, B2B Marketing, Customer Marketing, Customer-led Growth, customer-led growth strategy, Lifecycle Marketing

Customer-led Growth – The New B2B Framework for Sustainable Growth and Advocacy

September, 2022

Read More >

The Seven Habits of a Highly Effective Customer Marketer (part two)

Advocacy, B2B marketers, B2B Marketing, Customer Marketing, Customer-led Growth, customer-led growth strategy, Lifecycle Marketing

The Seven Habits of a Highly Effective Customer Marketer (part two)

September, 2022

Read More >

Advocacy, Customer Marketing

A Ground-Up Approach to Customer Marketing Strategy & Program

June, 2022

Read More >

The Top Customer Marketing Conferences in 2022

Advocacy, B2B Marketing, Customer Marketing

The Top Customer Marketing Conferences in 2022

June, 2022

Read More >

Prev 1 2 Next

Platform

Solutions

Resources

Company
- About
- Careers
- Legal
- Contact Us

Privacy Policy
Terms & Conditions
Security & Privacy
Cookie Policy