Login
BOOK A DEMO

Your best customer stories are already being told

Laudable by Base AI captures real moments from customer calls and delivers them directly to the teams that need them most. Marketing gets scalable customer proof. Sales gets instant access to the right story at the moment of need.

Use Laudable to

Find hundreds of happy customer moments hiding in your call recordings

Get on-demand customer proof and quotes for any deal

Get targeted customer proof for any deal in your pipeline, instantly.

Build competitive landing pages

Get loads of customer testimonials in a specific industry, fast

Repurpose customer content like case study interviews

base laudable recording calls to story in slack

Turn customer conversations into revenue outcomes

Customer proof, strong value statements, and expansion signals appear in almost every call. Without a system, your teams lose them. Laudable finds these moments, enriches them with Base data, and activates them across the entire go to market motion.

With Laudable, Base customers can:

  • Identify engaged and happy customers ready to advocate
  • Surface accounts primed for upsell or expansion
  • Spot customers who should join community programs or advisory groups
  • Capture real product feedback with no extra effort
  • Deliver relevant proof to sales when it can influence pipeline

Laudable makes your stories impactful, repeatable, and measurable.

With Base and Laudable, teams can capture, approve, repurpose, and scale customer proof automatically. Nothing is lost. Nothing stays buried in a forgotten folder. Every meaningful moment can become an asset that drives demand, equips sellers, and strengthens customer relationships.

63c9ce2d7697614df662ee9b_actions recommended 1 (1)
63c9ce2d7697612eac62eea9_Frame 168-p-1080

Sales teams finally get what they have always needed

Laudable by Base solves one of the biggest gaps facing sales teams. They do not lack interest in using customer proof. They lack fast access to the right proof in the moment they need it.

With Laudable inside Base:

  • Sellers can search for stories, quotes, clips, and metrics directly from Slack
  • Results are tied to account data, industry, use case, segment, and deal stage
  • Reps get instant guidance inside their daily workflow
  • Managers can see which stories influence deals and which teams rely on which content
  • Sales leadership gains visibility into what proof is actually driving revenue


This turns customer stories from something sellers hope to find into something sellers always have.

Instant proof with almost no effort 

The Base Slackbot becomes a real time customer proof assistant once Laudable is connected.

  • Reps type a simple prompt in Slack

  • Slackbot returns the best customer story, quote, clip, or stat

  • Content is context aware because it is pulled from Base account and opportunity data

  • Reps can grab the asset, use it in an email or deck, and return to selling in seconds

  • Every request and asset usage is logged so marketing and sales leaders can track revenue impact

No new tabs. No hunting across folders. No manual requests to marketing. Just quick, accurate, and guided access to the best proof.

@base
@base (1)

Grow proof volume and variety with almost no lift

Laudable by Base helps you produce more high quality proof than traditional case study workflows ever could.

  • Connect call sources once
  • AI detects the strongest moments across every recording
  • Convert moments into testimonials, quotes, story outlines, and quantifiable value statements
  • Add approved content to Base libraries and campaigns
  • Grow your proof library continuously as new calls happen

This gives marketing and sales a steady stream of authentic, ready to use customer content.

Create more impact with stories that reflect real customer language

Laudable preserves how customers actually talk about outcomes. You can approve, tag, and distribute this content across:

Campaigns and nurture

icon-64

Paid and organic programs

Calendar-icon

Community and advocacy

Community and advocacy

Product marketing

Icon

Sales enablement motions

base-icon_52

Sales materials and expansion proof

base-icon_49 insights

Authenticity makes these assets stronger than scripted case studies and helps every team communicate in a way that feels real.

avoma logo

Avoma activated 4 new customer champions in 48 hours using Laudable’s happy customer pipeline and integrations

"Laudable sourced a dozen potential Avoma champions for us, 4 of which signed up for recorded interviews same-day." 

Steven Dunston
VP of Marketing

2-Nov-30-2025-01-08-26-5857-AM

Oyster sales team jumps on Laudable customer case studies immediately

"Within a week of creating new customer stories, our sales team already has their outbound nurture campaigns updated to leverage the juicy bits. They can just grab what they need and run with it." 

Simon Pickerill
Content Marketing Manager

Sendoso

Sendoso saved 6+ hours a week by using Laudable customer video inside HighSpot

"The process was very seamless and Laudable walked me through every step of the way."

Britanny Klokkenga
Former Content Marketing Manager

Figure

Figure turns a single interview into 6+ assets

"I’ve used the videos on the website, in emails, newsletters, social posts, radio spots and paid ads. Kind of everywhere! Any type of marketing effort or campaign that we want to run."

Hannah Lemley
Marketing Content Manager

commandbar-logo

Laudable saves CommandBar 6+ hours a week in customer outreach

Not using Laudable is like letting the precious fruit of customer love wither on the vine.

James Evans
Founder & CEO

Turn your next customer call into your next best revenue asset

Laudable makes customer voice actionable across marketing, sales, and customer success. You get more advocates, more proof, more clarity, and more impact.