Why watch the free on-demand Obsession CLG Tour 2023 sessions?

The Obsession CLG Tour is a gathering of passionate CMOs, customer marketing professionals, advocacy practitioners, reference program managers, lifecycle marketing and community managers, designed to drive the evolution of Customer-Led Growth.

During the 3-day Tour, we brought together over 150 industry professionals, including 40 speakers, for thoughtful conversations about the real-life challenges and future of Customer Marketing with the current financial uncertainly looming over the B2B industry. Whether you’re a marketing, advocacy, or community professional, Obsession provides a high-quality learning and networking experience that is relevant and valuable to all.

Obsession CLG Tour
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San Francisco, June 8th

Genefa Murphy

Genefa Murphy, CMO, Five9

Practical Tips for Making the Customer The Hero

Gal Biran

Gal Biran, Co-founder and CEO, Base

The Era of Customer-Led Growth: Strategies for Success

Adrian Chang

Adrian Chang, VP - Growth, Design & CX at Mindtickle

Driving Customer Delight: Building a Connected Customer Marketing Organization

Andreas Silva

Andreas Silva, Customer Advocacy Manager, Alteryx


The Ultimate Win-Win With Your Advocates


Taylor Messer

Taylor Messer, Customer Advocacy Consultant, Referential, Inc.

The Ultimate Win-Win With Your Advocates

Jayne Gonzalez

Jayne Gonzalez, VP Corporate Comm.s, Freshworks

Putting Storytelling at the Center of Your Advocacy

Amy Friedman

Amy Friedman, Director Customer Advocacy, Workday

Navigating Organizational Growth as Your Program Evolves

Jessica Day

Jessica Day, Customer Marketing Manager, Dropbox Sign

Scaling Customer Marketing as a Team of One

Michelle Viray

Michelle Viray, Senior Manager, Customer Marketing, Coupa Software

Creating Value and Developing Efficiencies with Customer Marketing

Robert Solby

Robert Solby, Customer Marketing Manager, Adobe

Building a Business Case For Customer Marketing: Creating and Communicating Metrics that Matter

Jean Chapin

Jean Chapin, Sr Director, Customer Experience and Digital Success, Malwarebytes

Customer-Led Growth

AJ Cartas

AJ Cartas, Head of Community, ActiveCampaign

Creating Meaningful Engagement on Social Media


Scott Wilder

Scott Wilder, Head of Digital Success and Selve-serve, Clari

Merging Traffic and Customer Programs

Sana Farooq

Sana Farooq, Senior Director Customer Education & Enablement

Driving Advocacy Through Community and Education


Evan Hamilton

Evan Hamilton, Director of Community, HubSpot

Communities and The F-word

Steve George

Steve George, Sr. Customer Advocacy Manager, GitLab

Scaling Customer Advocacy into a Revenue-Generating Machine


Vinay Bhagat

Vinay Bhagat, Founder and CEO, TrustRadius

How Customer Marketers Can Adapt to the new B2B tech buyer mindset

Boston, June 12th

Christina Garnett

Christina Garnett, P. Marketing Mgr., Offline Community & Advocacy, HubSpot

Amplifying Customer Advocacy: Harnessing AI to Cultivate Thriving Communities

Gillian Farquhar

Gillian Farquhar, VP Customer Transformation, Qlik

Connecting Internal Stakeholders to The CLG Vision

MK Getler-Porizkova

MK Getler-Porizkova, CMO, Loop & Tie

A CMO Perspective on Changing Priorities, Customer Marketing and Adopting CLG


Kyra Hennessey, Customer Marketing Lead, Americas, Freshworks

Key Tactics on Scaling Customer Marketing Programs

Corinne Russo

Corinne Russo, Director, Global Expansion & Growth Programs, Red Hat

Navigating the Twists and Turns of Customer-Led Growth: Evolving Strategies and Cross-Functional Collaboration

Luis Gonzalez

Luis Gonzalez, Head of Global Customer Advocacy, Alteryx

Showcasing Organizational Value and Introducing Advocate Account-Based Marketing 

Eran Livneh

Eran Livneh, Founder & Chief ABM Officer, MarketCapture

Getting Started with Customer-Led Growth

Evan Jacobs

Evan Jacobs, Head of Customer and Partner Marketing, Chainalysis

Customer Market ing & Advocacy: It’s A Team Sport!


Kinzie Trompak, Team Leader, HubSpot

CLG strategy and How to Measure the Impact

Allyson Havener

Allyson Havener, VP of Marketing, TrustRadius

Industry Trends

Nick Bennett

Nick Bennett, Sr Director of ELG & Evangelism, Airmeet

Best Practices on Becoming an Evangelist Within your Industry

Kalina Bryant

Kalina Bryant, founder at unapologeTECH

Best Practices on Becoming an Evangelist Within your Industry

NYC, June 14th

Anthony Kennada

Anthony Kennada, Co-founder & CEO, AudiencePlus

Marketing Shifts, CLG and The Future of Content. A CMO Perspective

Alison Bukowski

Alison Bukowski, Head of Marketing, PeerSpot

Customer-Led Growth to Grow your Career

Bridget Heaton

Bridget Heaton, Customer Marketing, Slack

Account-based Customer Marketing: How To Build Advocacy with the Biggest Brands in the World

David Coates

David Coates, Director Customer Marketing, Forter

CLG: Balancing Relationships and Revenue

Steve Cornwell

Steve Cornwell, CEO, Northpass

How To Propel Your Growth Strategy With Digital Customer Education

Meenakshi lakhwani

Meenakshi lakhwani, Senior Customer Advocacy Manager, Workday

Defining Success Metrics for Customer Success/ Advocacy

Cliff Simon

Cliff Simon, CRO, Carabiner

Harnessing Customer-Led Growth: Referrals and Community-Based Sales as Revenue Catalysts

Max Bailey

Max Bailey, Associate Director, Customer Marketing, Fortify

Unlocking the World of Customer Lifecycle Marketing

Colin Crowley

Colin Crowley, Senior Director of Customer Engagement, Freshworks

Building Vibrant Voice-of-the-Customer Programs & Creating Active Online and Offline

Kelley Vallone

Kelley Vallone, Director of Marketing, North Americas and Global Strategic Accounts, Forter

CLG: Balancing Relationships and Revenue

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San Francisco

San Francisco, June 8th


Boston, June 12th

New York City

New York City, June 14th

A Big Thank You to The Obsession CLG Tour 2023 Sponsors!

Obsession Sponsor Kit Sendoso