Why watch the free on-demand Obsession CLG Tour 2023 sessions?
The Obsession CLG Tour is a gathering of passionate CMOs, customer marketing professionals, advocacy practitioners, reference program managers, lifecycle marketing and community managers, designed to drive the evolution of Customer-Led Growth.
During the 3-day Tour, we brought together over 150 industry professionals, including 40 speakers, for thoughtful conversations about the real-life challenges and future of Customer Marketing with the current financial uncertainly looming over the B2B industry. Whether you’re a marketing, advocacy, or community professional, Obsession provides a high-quality learning and networking experience that is relevant and valuable to all.
San Francisco, June 8th
Genefa Murphy, CMO, Five9
Practical Tips for Making the Customer The Hero
Gal Biran, Co-founder and CEO, Base
The Era of Customer-Led Growth: Strategies for Success
Adrian Chang, VP - Growth, Design & CX at Mindtickle
Driving Customer Delight: Building a Connected Customer Marketing Organization
Andreas Silva, Customer Advocacy Manager, Alteryx
The Ultimate Win-Win With Your Advocates
Taylor Messer, Customer Advocacy Consultant, Referential, Inc.
The Ultimate Win-Win With Your Advocates
Jayne Gonzalez, VP Corporate Comm.s, Freshworks
Putting Storytelling at the Center of Your Advocacy
Amy Friedman, Director Customer Advocacy, Workday
Navigating Organizational Growth as Your Program Evolves
Jessica Day, Customer Marketing Manager, Dropbox Sign
Scaling Customer Marketing as a Team of One
Michelle Viray, Senior Manager, Customer Marketing, Coupa Software
Creating Value and Developing Efficiencies with Customer Marketing
Robert Solby, Customer Marketing Manager, Adobe
Building a Business Case For Customer Marketing: Creating and Communicating Metrics that Matter
Jean Chapin, Sr Director, Customer Experience and Digital Success, Malwarebytes
Customer-Led Growth
AJ Cartas, Head of Community, ActiveCampaign
Creating Meaningful Engagement on Social Media
Scott Wilder, Head of Digital Success and Selve-serve, Clari
Merging Traffic and Customer Programs
Sana Farooq, Senior Director Customer Education & Enablement
Driving Advocacy Through Community and Education
Evan Hamilton, Director of Community, HubSpot
Communities and The F-word
Steve George, Sr. Customer Advocacy Manager, GitLab
Scaling Customer Advocacy into a Revenue-Generating Machine
Vinay Bhagat, Founder and CEO, TrustRadius
How Customer Marketers Can Adapt to the new B2B tech buyer mindset
Boston, June 12th
Christina Garnett, P. Marketing Mgr., Offline Community & Advocacy, HubSpot
Amplifying Customer Advocacy: Harnessing AI to Cultivate Thriving Communities
Gillian Farquhar, VP Customer Transformation, Qlik
Connecting Internal Stakeholders to The CLG Vision
MK Getler-Porizkova, CMO, Loop & Tie
A CMO Perspective on Changing Priorities, Customer Marketing and Adopting CLG
Kyra Hennessey, Customer Marketing Lead, Americas, Freshworks
Key Tactics on Scaling Customer Marketing Programs
Corinne Russo, Director, Global Expansion & Growth Programs, Red Hat
Navigating the Twists and Turns of Customer-Led Growth: Evolving Strategies and Cross-Functional Collaboration
Luis Gonzalez, Head of Global Customer Advocacy, Alteryx
Showcasing Organizational Value and Introducing Advocate Account-Based Marketing
Eran Livneh, Founder & Chief ABM Officer, MarketCapture
Getting Started with Customer-Led Growth
Evan Jacobs, Head of Customer and Partner Marketing, Chainalysis
Customer Market ing & Advocacy: It’s A Team Sport!
Kinzie Trompak, Team Leader, HubSpot
CLG strategy and How to Measure the Impact
Allyson Havener, VP of Marketing, TrustRadius
Industry Trends
Nick Bennett, Sr Director of ELG & Evangelism, Airmeet
Best Practices on Becoming an Evangelist Within your Industry
Kalina Bryant, founder at unapologeTECH
Best Practices on Becoming an Evangelist Within your Industry
NYC, June 14th
Anthony Kennada, Co-founder & CEO, AudiencePlus
Marketing Shifts, CLG and The Future of Content. A CMO Perspective
Alison Bukowski, Head of Marketing, PeerSpot
Customer-Led Growth to Grow your Career
Bridget Heaton, Customer Marketing, Slack
Account-based Customer Marketing: How To Build Advocacy with the Biggest Brands in the World
David Coates, Director Customer Marketing, Forter
CLG: Balancing Relationships and Revenue
Steve Cornwell, CEO, Northpass
How To Propel Your Growth Strategy With Digital Customer Education
Meenakshi lakhwani, Senior Customer Advocacy Manager, Workday
Defining Success Metrics for Customer Success/ Advocacy
Cliff Simon, CRO, Carabiner
Harnessing Customer-Led Growth: Referrals and Community-Based Sales as Revenue Catalysts
Max Bailey, Associate Director, Customer Marketing, Fortify
Unlocking the World of Customer Lifecycle Marketing
Colin Crowley, Senior Director of Customer Engagement, Freshworks
Building Vibrant Voice-of-the-Customer Programs & Creating Active Online and Offline
Kelley Vallone, Director of Marketing, North Americas and Global Strategic Accounts, Forter
CLG: Balancing Relationships and Revenue
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