Why watch the free on-demand Obsession CLG Tour 2025 sessions?

Join leading CMOs, customer marketing specialists, advocacy managers, and community leaders at the Obsession CLG Tour—a premier event shaping the future of Customer-Led Growth. Connect with 150+ industry peers and hear from 40 expert speakers as they tackle the latest challenges and opportunities in Customer Marketing during today’s complex B2B environment. Obsession is your go-to destination for actionable insights and meaningful connections, designed for marketing, advocacy, and community professionals committed to driving real impact.

 

OBSESSION 2025 TALKS

Watch The Obsession 2025 Sessions 

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Sofia Rodriguez Mata-2

Sofia Rodriguez Mata, Director of Community, Cyberark

Employees as advocates: Fueling Digital Success. A Case Study - Cyberark. 

#casestudy #advocacy

8709c082-e5ad-48d0-84a4-876de35d3992-nominee_photo-Dan-Fennell-Headshot

Dan Fennell, Sr Director Customer Marketing,
ZoomInfo

Intelligent Advocacy:
Building the future of Customer Marketing with AI

#customermarketing

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Natalie Lambert,
Founder & Managing Partner
GenEdge

AI Workshop

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Jackie Gu, 
Senior Customer Marketing and Advocacy Manager, Product Marketing, Fastly

Beyond the First Yes: Build Repeatable Customer Success for Ongoing Advocacy

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Josselyn Graham and Audrey Strohm - Zscaler

Panel: Leaning Into AI to Scale Up Your Content Engine

Brendan-Leehe-300x300

Brendan Leehe,
Head of Customer Marketing, Higher Logic

From Reactive to Remarkable: 
How to win at customer marketing in the age of AI

#customeradvocacy #CLG

Kristen Ribero

Kristen Ribero, VP of Marketing, Unit Q

Building Strategic Advocacy to Drive Revenue

#customeradvocacy #CLG

DeMario Bell

Demario Bell, Senior Community Manager, North America, Marketing Developer Experience, AWS

Scaling with Heart and Edge: The Community Leader's Paradox 

#community #advocacy

nicole-saunders

Nicole Saunders,
Senior Director, CX Strategy, Higher Logic

The Dream Team: Customer Advocacy + Community 

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Sara Steffen, Sr. Director, Customer Marketing & Colette Chavalia,
Principal Customer Marketing Manager, Databricks

Spill The Brand Tea: Turning Customer Stories Into Shareable Moments 

Scott K. Wilder

Scott Wilder,
Global Head of Digital Self-Serve, LastPass

Optimizing Your Content for AI Engagement 

Kara Bankhead_

Kara Bankhead, Director of Customer Advocacy, NICE 

Executive Customer Advisory Board: Your Playbook for Creating Engaged ECAB. 

#customeradvisory #customerledgrowth #ecab

david-lauder-walker

David Lauder-Walker, Director, Customer Enablement and Care, Adobe 

How Support Communities Drive Strategy, Growth and Retention

#customerledgrowth #community

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A Big Thank You to The Obsession CLG Tour 2025 Sponsors!

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