New! Introducing Conversational BI: How Analytics Becomes a Conversation

Conversational BI is Base's new analytics layer: ask questions in plain language and get instant dashboards, widgets, and insights — no menus, no waiting on someone else to pull the numbers. It's analytics that feels like a conversation.

Analytics should not slow teams down. Yet most companies still spend too much time building dashboards, navigating complex reports, or waiting for someone else to pull the right numbers.

With Conversational BI, now in Beta and launching broadly in December, Base introduces a faster way to get insights. Instead of digging through menus or configuring charts, you can ask questions in plain language and get answers instantly. This release makes analytics feel closer to a conversation than a workflow.

Why conversational analytics matters right now

The bar on speed-to-insight has moved. According to HubSpot's 2026 State of Marketing, data analysis and insights are now one of the top workflows marketers apply AI to, second only to content creation. And Salesforce's 2026 marketing research finds that 91% of marketing professionals now use AI tools in their daily work.

The shift is not about AI for its own sake — it is about closing the gap between a question and an answer. When a CMO asks "where did engagement drop last month?", the answer should not be a three-day ticket in the BI queue.

Build dashboards through chat or wizard

You can create entire dashboards simply by describing what you want to track. Examples include:

• A board for campaign performance
• A board that highlights contributor activity
• A board focused on churn signals

The system organizes the data, selects the right visualizations, and builds a complete board that you can refine at any time. Pair it with the Base Control Center to put those boards in front of every customer-facing team.

Ask questions and get immediate answers

You can explore your data by asking things like:

• Which campaigns drove the highest engagement last quarter
• Where activity dropped this month
• Which customer groups show rising participation

The AI interprets your question, pulls the relevant data, and returns a clear answer with supporting visuals. It works hand-in-hand with Engagement Score and other Base metrics so the answers stay grounded in the same customer intelligence your team already trusts.

Instant widgets for any metric

If you know the metric you want to track, describe it and the widget appears. Charts, KPIs, tables. All created on demand without manual setup.

Live insights across your data

Conversational BI continuously reviews patterns and highlights changes worth paying attention to. You may see notifications for:

• Unusual drops or spikes in engagement
• Shifts in contributor behavior
• Emerging trends inside specific customer segments

These insights help teams act earlier and stay aligned — a capability that's critical given Forrester Consulting's finding that 75% of marketing leaders say real-time experience data is important or critical to their business, yet less than half currently collect it.

Refine results through conversation

If you want to adjust filters, timeframes, segments, or visualization types, you simply ask. There is no need to rebuild anything. You refine as you go, the same way you would adjust a query in a conversation.

Share dashboards and trends easily

This release also introduces new ways to share insights with teammates, leaders, or program stakeholders. You can send dashboards, highlight trends, or schedule recurring updates so everyone stays aligned.

Why this matters

Teams move faster when insights are easy to access. With Conversational BI, anyone can work with data without navigating complex structures or waiting on a report. This opens the door for more informed decisions, shorter feedback loops, better visibility for every role, and stronger alignment across customer-facing teams.

Conversational BI is designed to make analytics simple, flexible, and intuitive. It is available in Beta now and will be fully released in December. If you want a walkthrough tailored to your programs, book a demo and we'll show you around.

Frequently asked questions

What is Conversational BI?

Conversational BI is an AI-powered analytics interface that lets users ask questions about their data in plain language and receive dashboards, charts, and answers instantly — without building queries, configuring visualizations, or waiting for a data team.

How is Conversational BI different from a traditional BI tool?

Traditional BI tools require you to know the data model and build reports manually. Conversational BI in Base removes that requirement: you describe the insight you want, and the system assembles the right data, the right chart, and surfaces related trends automatically.

When is Conversational BI available?

It is in Beta now and launching broadly in December. Existing Base customers can request early access from their account team.