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Best Practices
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July 28th | 9 AM PT / 12 PM ET

60 minutes | Virtual

2021 Planning - Build Advocacy Programs & Get Executive Buy In

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2021 Planning - Build Advocacy Programs & Get Executive Buy In

As a new year approaches, planning starts. In this session, Kalina Bryant, Anna Convery, and Gal Biran tackle two common struggles for customer marketers: building advocacy programs and getting executive buy-in and internal participation.

In this session you’ll learn how to:

  • Plan advocacy programs for the year ahead
  • Win executive buy-in and budget
  • Drive participation from internal teams
  • Set goals that connect advocacy to impact

Key Topics

  • Advocacy program planning
  • Executive buy-in
  • Customer advocacy
  • Program strategy

Speakers

Kalina Bryant

Head of Customer Advocacy

Asana

Gal Biran, Co-founder & CEO at Base AI

Gal Biran

Co-founder & CEO

Base AI

Anna Convery

Chief Marketing Officer

Radware