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2021 Planning - Build Advocacy Programs & Get Executive Buy In

2021 Planning - Build Advocacy Programs & Get Executive Buy In

As 2021 approaches, it is time to start planning for the upcoming year. Some common struggles among customer marketers are getting executive buy-in and participation, scaling programs, and proving value and running several programs in a small team. We asked the experts how they are planning for 2021 to ensure their advocacy programs will flourish… and we even brought in a CMO to give an executive perspective!

Join us in this valuable session to learn how to build your advocacy program specific to 2021 customer needs and trends!

Watch now to learn:

  • How to build a customer marketing budget and plan for 2021
  • The CMO perspective on planning and getting CMO buy-in
  • How to get executive buy-in
  • How to prove value for your advocacy program and tie it to revenue
  • 2021 Customer Marketing trends

Trust us, you won’t want to miss this webinar!
Fill out the form to watch now.

Key Topics

  • How to build a customer marketing budget and plan for 2021
  • The CMO perspective on planning and getting CMO buy-in
  • How to get executive buy-in
  • How to prove value for your advocacy program and tie it to revenue
  • 2021 Customer Marketing trends

Speakers

Kalina Bryant

Head of Customer Advocacy

Asana

Gal Biran

CEO & Co-Founder

Base AI

Anna Convery

Chief Marketing Officer

Radware