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Best Practices
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July 28th | 9 AM PT / 12 PM ET

60 minutes | Virtual

The 5 Step Playbook for Customer Awards Programs That Rival The Oscars

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The 5 Step Playbook for Customer Awards Programs That Rival The Oscars

A great customer awards program turns recognition into advocacy. In this session, Kevin Lau shares a five-step playbook for creating customer awards programs that celebrate your advocates and rival the Oscars.

In this session you’ll learn how to:

  • Design a customer awards program from the ground up
  • Choose categories and criteria that drive participation
  • Promote awards to maximize advocacy and reach
  • Measure the impact of recognition on engagement

Key Topics

  • Customer awards programs
  • Customer advocacy
  • Recognition and rewards
  • Program design

Speakers

Kevin Lau

Customer Marketing Professional

Independent