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Best Practices
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July 28th | 9 AM PT / 12 PM ET

60 minutes | Virtual

The Role of B2B Communities in Customer Engagement and Advocacy

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The Role of B2B Communities in Customer Engagement and Advocacy

B2B communities are a powerful engine for engagement and advocacy. In this session, Dani Weinstein, Scott K. Wilder, and Gal Biran explore the role communities play in driving engagement, advocacy, and long-term loyalty.

In this session you’ll learn how to:

  • Build B2B communities that drive engagement
  • Turn community members into advocates
  • Connect community activity to loyalty and retention
  • Measure the business impact of community

Key Topics

  • B2B community
  • Customer engagement
  • Customer advocacy
  • Loyalty and retention

Speakers

Dani Weinstein

Community Builder & Strategist

Former HP, Domo

Gal Biran, Co-founder & CEO at Base AI

Gal Biran

Co-founder & CEO

Base AI

Scott K. Wilder

VP Customer Engagement & Community

Base AI