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July 28th | 9 AM PT / 12 PM ET

60 minutes | Virtual

The Playbook for B2B Customer Marketing & Advocacy

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The Playbook for B2B Customer Marketing & Advocacy

What does it take to run customer marketing and advocacy at scale? In this session, experts share a practical playbook for B2B customer marketing and advocacy, from program design to the systems that keep it running.

In this session you’ll learn how to:

  • Design B2B customer marketing and advocacy programs that scale
  • Operationalize advocacy across teams and tools
  • Connect programs to references, reviews, and revenue
  • Avoid the common pitfalls that stall advocacy

Key Topics

  • Customer marketing and advocacy
  • B2B program design
  • Scaling advocacy
  • Best practices