We’ve all heard this question at least once this year: why are we paying for a tool if AI can help us build this ourselves? It’s a fair question.
Many GTM professionals, such as customer marketing, digital & scaled CS, lifecycle marketers, customer success leaders, onboarding managers, growth marketers, and post-sale/customer experience leaders, are facing this dilemma as they evolve their customer growth motions.
Building a workflow or vibe-coding a program page is easy and can be done as a clear DIY project. The question is which programs and use cases add complexity that requires more layers, such as personalization, data syncs, contextualization, permissions, and other elements that make building less scalable.
Where do you draw the line? How do you justify the decision? How do you test your approach?
In this webinar, Angela Ferrante and Gal Biran will discuss in detail where build makes sense, where it breaks down, and how to make the call.
Why this matters
Building with AI is getting easier. There is also a managerial push towards it.
However, when things break down, customers, peers, and managers are less tolerant. Marketing and CS teams run dozens of connected programs across onboarding, lifecycle campaigns, advocacy, community, expansion, and retention. That requires more than prompts and workflows. It requires customer context, coordination across programs, governance, attribution, personalization, and several aspects that can be missed in a build/vibe-code strategy.
The part we’ll say out loud
Building will keep getting easier, and some workflows will absolutely make more sense to build in-house.
And yet, there are wider considerations when you’re building customer-facing programs and experiences at scale. When programs depend on connected customer data, shared context, consent, and outcome intelligence across every touchpoint. That’s where the build-vs-buy decision changes.
Knowing when and how to draw the line, and how to support your strategy, is what this webinar is all about.
Who should attend
- GTM leaders - CMOs, CCOs, CROs, VPs in Marketing, CS, RevOps
- Customer Marketing and Advocacy professionals
- Scaled CS and Digital CS leaders and practitioners
- Lifecycle and Growth Marketing teams
- Community and Customer Engagement teams
- Customer Experience and Customer Success leaders
- RevOps, CS-Ops, Marketing Ops professionals
Feel free to bring the person on your team asking, “Why can’t you just build this?”
