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Best Practices
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July 28th | 9 AM PT / 12 PM ET

60 minutes | Virtual

Building a Customer Advocacy Strategy

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Building a Customer Advocacy Strategy

A strong advocacy program starts with a strong strategy. In this session, Liz Richardson, Deena Zenyk, and Gal Biran share frameworks and real-world examples for building a customer advocacy strategy from the ground up.

In this session you’ll learn how to:

  • Build a customer advocacy strategy from scratch
  • Apply proven frameworks to your program
  • Learn from real-world advocacy examples
  • Set goals and metrics that prove impact

Key Topics

  • Customer advocacy strategy
  • Program frameworks
  • Advocacy programs
  • Best practices

Speakers

Liz Richardson

VP of Customer Advocacy

Influitive

Gal Biran, Co-founder & CEO at Base AI

Gal Biran

Co-founder & CEO

Base AI

Deena Zenyk

Advocate Marketing Consultant

Independent