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Industry Insights

Winning with Collaboration Between Customer Marketing, CX and CS

Winning with Collaboration Between Customer Marketing, CX and CS

Watch the webinar replay with Definitive Healthcare’s Allastair Meffen, Associate VP of Client Experience, Allison Snow, VP of Go-To-Customer Marketing, and Gal Biran, Co-Founder and CEO of Base, a customer engagement marketing company.

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Key Topics

  • Delighted customers were once delighted prospects.
  • A company has a lot to learn from customers – and they have a lot to learn from each other.
  • Demand generation rehash – overcome paid marketing decrease with customer programs

Speakers

Allastair Meffen

Strategic Alliances Leader

Independent

Gal Biran

CEO & Co-Founder

Base AI

Allison Snow

B2B Marketing & Customer Insights Expert

Independent