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July 28th | 9 AM PT / 12 PM ET

60 minutes | Virtual

Winning with Collaboration Between Customer Marketing, CX and CS

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Winning with Collaboration Between Customer Marketing, CX and CS

The best customer outcomes happen when customer marketing, CX, and customer success work as one. In this session, Allastair Meffen, Allison Snow, and Gal Biran share how to build winning cross-functional collaboration.

In this session you’ll learn how to:

  • Align customer marketing, CX, and CS on shared goals
  • Build handoffs that keep the customer journey smooth
  • Share data and signals across teams
  • Measure the impact of cross-functional collaboration

Key Topics

  • Cross-functional collaboration
  • Customer marketing
  • Customer experience
  • Customer success

Speakers

Allastair Meffen

Strategic Alliances Leader

Independent

Gal Biran, Co-founder & CEO at Base AI

Gal Biran

Co-founder & CEO

Base AI

Allison Snow

B2B Marketing & Customer Insights Expert

Independent