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July 28th | 9 AM PT / 12 PM ET

60 minutes | Virtual

How CS Teams Leverage Customer Marketing & Advocacy

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How CS Teams Leverage Customer Marketing & Advocacy

Customer success and customer marketing are stronger together. In this session, Gal Biran shares how to build a real partnership between the two teams, aligning on adoption, advocacy, and retention.

In this session you’ll learn how to:

  • Align customer success and customer marketing goals
  • Hand off advocacy moments between teams
  • Use customer marketing to support adoption and retention
  • Build a shared operating rhythm across teams

Key Topics

  • Customer success
  • Customer marketing
  • Team collaboration
  • Adoption and retention

Speakers

Gal Biran, Co-founder & CEO at Base AI

Gal Biran

Co-founder & CEO

Base AI