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Best Practices
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July 28th | 9 AM PT / 12 PM ET

60 minutes | Virtual

Designing Customer Marketing Programs That Support Upsell and Expansion

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Designing Customer Marketing Programs That Support Upsell and Expansion

Expansion is where customer marketing proves its revenue impact. This session shows how to design B2B customer marketing programs that directly support upsell and expansion goals.

In this session you’ll learn how to:

  • Design programs that drive upsell and expansion
  • Identify expansion-ready accounts with engagement signals
  • Align customer marketing with revenue teams
  • Measure program impact on expansion revenue

Key Topics

  • Upsell and expansion
  • Customer marketing programs
  • Revenue and growth
  • Account engagement