Early Bird tickets for Obsession 2026 are now open. Get your 50% off
Login
Industry Insights
Registration open

July 28th | 9 AM PT / 12 PM ET

60 minutes | Virtual

Elevate Your Customer Marketing To Strategically Drive Growth

Watch the recordingSave my seat

Save your seat

Register to watch the recording

Elevate Your Customer Marketing To Strategically Drive Growth

Customer marketing earns its seat at the table when it drives growth. In this session, Forrester analyst Laura Ramos shares how to elevate customer marketing from tactical execution to a strategic growth driver.

In this session you’ll learn how to:

  • Shift customer marketing from tactics to strategy
  • Connect programs to growth and revenue
  • Earn influence with executives and peers
  • Build a strategic roadmap for your function

Key Topics

  • Customer marketing strategy
  • Industry insights
  • Revenue and growth
  • Executive influence

Speakers

Laura Ramos

VP, Principal Analyst

Forrester Research