Gaining Executive Buy-In & Trust with Strategic Measurement

A successful customer marketing strategy delivers the impact your leadership expects, but only if you can measure and communicate it. In this session, Kalina Bryant, Anna Convery, and Gal Biran share how to earn executive trust through strategic measurement.

In this session you’ll learn how to:

• Define the metrics executives actually care about
• Tie customer marketing programs to revenue and retention
• Build a measurement story that earns budget and headcount
• Communicate impact to the C-suite with confidence

• Executive buy-in
• Strategic measurement
• Customer marketing ROI
• Revenue and growth