Login
Best Practices

How to Create Genuine Advocacy for B2B Companies

How to Create Genuine Advocacy for B2B Companies

In this webinar you’ll learn how companies can cultivate brand advocacy, and actions for B2B companies identify and cultivate advocates.

Watch now to learn:

  • Why do some brands, even in supposedly mundane categories like car insurance and enterprise software, attract not just customers, or even loyal customers, but passionate fans?
  • How can B2B companies create more human connections with their customers and how that leads to genuine advocacy?
  • Cultivating advocates in the B2B world who truly want to support a brand because they like the company as well as its products and services is the key.

Trust us, you don’t want to miss this! Fill out the form to watch now.

Key Topics

  • Why do some brands, even in supposedly mundane categories like car insurance and enterprise software, attract not just customers, or even loyal customers, but passionate fans?
  • How can B2B companies create more human connections with their customers and how that leads to genuine advocacy?
  • Cultivating advocates in the B2B world who truly want to support a brand because they like the company as well as its products and services is the key.

Speakers

David Meerman Scott

Bestselling Author & Marketing Strategist

Independent

Gal Biran

CEO & Co-Founder

Base AI