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Best Practices
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July 28th | 9 AM PT / 12 PM ET

60 minutes | Virtual

How to Create Genuine Advocacy for B2B Companies

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How to Create Genuine Advocacy for B2B Companies

Buyers can spot manufactured advocacy from a mile away. In this session, David Meerman Scott and Gal Biran share how to create genuine, authentic customer advocacy that resonates with B2B buyers and drives real results.

In this session you’ll learn how to:

  • Build advocacy that feels authentic, not transactional
  • Earn advocacy by delivering real customer value
  • Turn genuine fans into references and storytellers
  • Connect authentic advocacy to business results

Key Topics

  • Customer advocacy
  • B2B marketing
  • Authentic storytelling
  • Customer engagement

Speakers

David Meerman Scott

Bestselling Author & Marketing Strategist

Independent

Gal Biran, Co-founder & CEO at Base AI

Gal Biran

Co-founder & CEO

Base AI