Early Bird tickets for Obsession 2026 are now open. Get your 50% off
Login
Industry Insights
Registration open

July 28th | 9 AM PT / 12 PM ET

60 minutes | Virtual

Get Organizational Buy-in and Drive Adoption for Customer Advocacy

Watch the recordingSave my seat

Save your seat

Register to watch the recording

Get Organizational Buy-in and Drive Adoption for Customer Advocacy

Advocacy thrives when the whole organization is behind it. In this session, Kalina Bryant, Juliana Roxa, and Gal Biran share how to create a culture of customer advocacy by winning organizational buy-in and driving adoption.

In this session you’ll learn how to:

  • Win organizational buy-in for customer advocacy
  • Drive adoption across internal teams
  • Build a culture where advocacy is everyone’s job
  • Sustain momentum after launch

Key Topics

  • Customer advocacy
  • Organizational buy-in
  • Adoption
  • Program culture

Speakers

Kalina Bryant

Head of Customer Advocacy

Asana

Gal Biran, Co-founder & CEO at Base AI

Gal Biran

Co-founder & CEO

Base AI

Juliana Roxa

Global Customer Marketing Director

SAP