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July 28th | 9 AM PT / 12 PM ET

60 minutes | Virtual

A Ground-Up Approach to Customer Marketing Strategy & Program

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A Ground-Up Approach to Customer Marketing Strategy & Program

Building a customer marketing function from scratch is daunting. This session lays out a ground-up approach to designing a customer marketing strategy and program that scales, whether you are the first hire or rebuilding an existing team.

In this session you’ll learn how to:

  • Lay the foundation for a customer marketing strategy
  • Prioritize the programs that drive early impact
  • Build repeatable systems instead of one-off campaigns
  • Set up metrics that prove value from day one

Key Topics

  • Customer marketing strategy
  • Program building
  • Team structure
  • Scalable systems