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Best Practices
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July 28th | 9 AM PT / 12 PM ET

60 minutes | Virtual

HubSpot's Winning Collaboration Between Customer Marketing and Customer Success

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HubSpot's Winning Collaboration Between Customer Marketing and Customer Success

When customer marketing and customer success align, customers win. In this session, HubSpot leaders Laurie Aquilante Faiola and Jonathan Corbin join Gal Biran to share how they build winning collaboration between the two teams.

In this session you’ll learn how to:

  • Align customer marketing and customer success
  • Build shared goals and handoffs across teams
  • Coordinate advocacy with the customer journey
  • Apply HubSpot lessons to your own org

Key Topics

  • Customer marketing
  • Customer success
  • Team collaboration
  • Customer advocacy

Speakers

Laurie Aquilante Faiola

Director of Customer Marketing

HubSpot

Gal Biran, Co-founder & CEO at Base AI

Gal Biran

Co-founder & CEO

Base AI

Jonathan Corbin

VP of Customer Success

HubSpot