Quarterly Customer Product Update - Q4 2025

Have you ever imagined a world where customer-led growth is powered by streamlined workflows and limitless flexibility? At Base, we’re turning those ideas into reality with our latest innovations.

2025 is set to be a year of unprecedented growth in Customer Marketing, and we want to keep you up to speed with all the innovations. We're launching a quarterly product update series. Each quarter, we’ll showcase the latest features and updates designed to empower you and drive success and give you a glimpse into soon-to-launch features.

Join Gal Biran, CEO at Base, Rona Aharonson, Head of CLG Programs, and Rita Kagan, Product Manager, on February 19th as they review recent updates, unveil product roadmap, and share how these innovations can help you transform CMA and CLG to support your KPIs and success.

Here’s a sneak peek of what we’ll cover:

• Independent Reference Request: Expand Base with an open API for seamless integration with any CRM, like Freshsales. Boost platform flexibility and support your unique customer processes effortlessly.
• Surveys + Custom Attributes: Create fully customizable surveys with options like free text, dropdowns, and radio buttons, while mapping responses to actionable custom attributes.
• Action Center: Simplify the approval process with a centralized location to manage ASKs requiring your attention – no more bottlenecks.
• Invite Link: Empower your customers with trackable registration links to measure distribution channel effectiveness and grow your user base.
• Roadmap - Journey AI, Integration Hub, and more.

Be part of the conversation as we set the stage for the future of CLG in 2025.

• Independent Reference Request: Expand Base with an open API for seamless integration with any CRM, like Freshsales. Boost platform flexibility and support your unique customer processes effortlessly.
• Surveys + Custom Attributes: Create fully customizable surveys with options like free text, dropdowns, and radio buttons, while mapping responses to actionable custom attributes.
• Action Center: Simplify the approval process with a centralized location to manage ASKs requiring your attention – no more bottlenecks.
• Invite Link: Empower your customers with trackable registration links to measure distribution channel effectiveness and grow your user base.
• Roadmap - Journey AI, Integration Hub, and more.