Reference Management Best Practices, Challenges and Pro Tips

FREE ON-DEMAND WEBINAR

In the B2B world, WoM marketing has continuously proven to be the most effective way to win the trust of your audience, increase engagement, and turn customers into advocates.

This is why a powerful customer reference program is huge for the success of any company. Make sure you tune in to our next webinar to hear more about Reference Management Best Practices, Challenges & Pro Tips.

Whether you’re just launching your reference program, are in the process of scaling the team and activities, or have a matured program – this session is value packed!

Learn how leading reference managers at Google Cloud, Okta and Cornerstone launched and grew their programs, best practices, KPI’s and ROI, getting C-level support, alignment with sales and much more.

Watch now to learn:

• Building a Reference Program from the ground up
• Managing conflicts with sales and CS, and preventing reference fatigue
• Best practices in reference management
• Measuring success and revenue influence
• Reference and advocacy programs – separate and aligned
• Scaling and optimizing reference management

Trust us, you don’t want to miss this session!
Fill out the form to watch this webinar on-demand now.

• Building a Reference Program from the ground up
• Managing conflicts with sales and CS, and preventing reference fatigue
• Best practices in reference management
• Measuring success and revenue influence
• Reference and advocacy programs – separate and aligned
• Scaling and optimizing reference management