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Best Practices
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July 28th | 9 AM PT / 12 PM ET

60 minutes | Virtual

Reference Management Best Practices, Challenges and Pro Tips

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Reference Management Best Practices, Challenges and Pro Tips

Reference programs live and die on execution. In this session, reference managers Morgan Asher, Nitzan Sofrin, and Meaghan Sullivan join Gal Biran to share best practices, common challenges, and pro tips for launching and scaling reference programs.

In this session you’ll learn how to:

  • Launch and grow a customer reference program
  • Balance reference supply with sales demand
  • Avoid the common pitfalls reference managers face
  • Apply pro tips from leading enterprise programs

Key Topics

  • Reference management
  • Customer references
  • Scaling programs
  • Best practices

Speakers

Morgan Asher

Customer Advocacy Manager

Okta

Gal Biran, Co-founder & CEO at Base AI

Gal Biran

Co-founder & CEO

Base AI

Nitzan Sofrin

Reference Program Manager, EMEA

Cornerstone OnDemand

Meaghan Sullivan

Customer Reference Manager, North America

Google Cloud