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Best Practices
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July 28th | 9 AM PT / 12 PM ET

60 minutes | Virtual

Creating a B2B Customer Reference Program That Boosts Deal Efficiency

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Creating a B2B Customer Reference Program That Boosts Deal Efficiency

References are one of the most persuasive assets in a deal. This session shows how to create a B2B customer reference program that accelerates deal cycles and boosts win rates.

In this session you’ll learn how to:

  • Build a reference program that supports sales
  • Match the right reference to each deal
  • Shorten deal cycles with timely proof
  • Track how references influence win rates

Key Topics

  • Customer reference program
  • Deal efficiency
  • Sales enablement
  • Win rates