The Seven Habits of a Highly Effective Customer Marketer

What separates a good customer marketer from a great one? This on-demand session breaks down the seven habits that define the most effective customer marketers in B2B SaaS, the practices that turn satisfied customers into advocates, references, and a measurable source of revenue.

Whether you are building a customer marketing function from scratch or sharpening an established program, these habits give you a repeatable framework for driving adoption, deepening engagement, and proving the impact of customer-led growth to your leadership team.

In this session you’ll learn how to:

• Build a customer marketing strategy that connects advocacy to revenue
• Turn happy customers into references, reviews, and referrals at scale
• Drive product adoption and retention through targeted engagement
• Earn executive buy-in by measuring the impact of your programs
• Develop the habits that keep customer marketers effective as they grow

• Customer marketing strategy and program building
• Customer advocacy, references, and referrals
• Adoption, engagement, and retention
• Measuring customer marketing impact
• Customer-led growth fundamentals