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July 28th | 9 AM PT / 12 PM ET

60 minutes | Virtual

The State of Software Buying with Amanda Malko, CMO at G2

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The State of Software Buying with Amanda Malko, CMO at G2

Software buying has changed, and reviews now sit at the center of it. In this session, G2 CMO Amanda Malko shares data on the state of software buying and how customer reviews shape B2B purchase decisions.

In this session you’ll learn how to:

  • Understand how B2B buyers evaluate software today
  • See how reviews influence purchase decisions
  • Build a review strategy that supports buyers
  • Use buyer insights to sharpen your programs

Key Topics

  • Software buying trends
  • Customer reviews
  • B2B buyer behavior
  • References and reviews

Speakers

Amanda Malko

CMO

G2