Manage and match customer references at scale
Identify and act on expansion signals
Set up automated referral programs
Capture proof from conversations with AI
Turn loyal customers into brand champions
Generate reviews and amplify customer voice
AI-native journeys that accelerate time-to-value
Success plans and next-best actions
Streamline the creation of any customer facing document
Latest insights and best practices
Upcoming events and on-demand content
Celebrate customer-led growth leaders
Review plans, watch recap, and engage with speakers
Comprehensive guide to customer marketing
Templates from the EverAfter Success Stack library
Key terms and definitions
Framework and guide to customer-led growth
July 28th | 9 AM PT / 12 PM ET
60 minutes | Virtual

Software buying has changed, and reviews now sit at the center of it. In this session, G2 CMO Amanda Malko shares data on the state of software buying and how customer reviews shape B2B purchase decisions.
In this session you’ll learn how to:

CMO
G2