AI is Reshaping Customer Marketing and Base and G2 Are Driving What's Next
Marketing is changing rapidly in the age of AI. There are many aspects to that, including access to new customer data and unstructured data, and the proliferation of AI tools that increase competition and noise. As organizations look to build stronger and more authentic, data-driven relationships with their customers, Base is unlocking new ways for customer-centric teams to listen, learn, and act – by partnering with G2 and embedding the voice of the customer into moments that matter.
With the new G2 integration, Base's Lifecycle Engagement platform brings together data (structured and unstructured), actionable insights, and signals that help identify growth opportunities, customer risk, and leverage customer voice for sales and marketing in a more accurate and real-time manner. Whether it’s mining G2 reviews for powerful social proof that is a specific match for an opportunity, leveraging customer VOC for product marketing, or identifying the perfect advocate for a reference call, Base ensures that the voice of customers drives growth.
“Customer marketing is transforming with AI to be more data driven, scale relationships, and personalize experiences with content,” said Gal Biran, CEO and Co-Founder of Base. “Base AI is helping teams to elevate customer voice for better engagement with prospects in real time, allowing for better conversion.”
“The future of review collection and software discovery is here, and it is powered by AI,” said Godard Abel, Co-Founder and CEO of G2.
This comes on the heels of Base’s recent acquisitions of 3bears.ai and Laudable, both of which doubled down on Base’s mission to operationalize customer-led growth with the speed and precision of AI. With this new partnership, Base is delivering something all teams need: a closed-loop system where customer interactions aren’t just tracked, they’re turned into scalable programs that tie directly to revenue.
About Base.ai
Base.ai is the AI-powered Lifecycle Engagement platform built for customer-centric teams. From referrals and reviews to renewals and expansion, Base turns everyday customer interactions into the fuel for scalable, revenue-driving programs. To learn more, visit www.base.ai
