Base Acquires Laudable to Power the Future of Customer-Led Growth with AI

Base Acquires Laudable to Power the Future of Customer-Led Growth with AI

Palo Alto, California — February 25, 2025

As reported by GlobeNewswire, Base.ai, the AI-powered customer-led growth platform, announced its acquisition of Laudable, an AI solution that transforms customer call recordings into actionable insights, provides bot-based customer data search, and generates authentic social proof from customer conversations.

The acquisition lets businesses enrich customer data, personalize lifecycle engagement at scale, and turn live customer voice into AI-powered user-generated content for advocacy, retention, and revenue expansion programs.

What the combined platform unlocks

• Real-time visibility into customer sentiment, advocacy potential, and engagement signals across the lifecycle.
• Authentic social proof at scale — AI surfaces happy customers and turns conversations into testimonials, reviews, and UGC for sales and marketing.
• Predictive churn signals from behavioral and conversational data, with automated personalized intervention.
• Cross-team alignment on a single source of truth for post-sale customer context.

Executive quotes

“Sustainable growth is built on real-time customer data and insights that empower personalized experiences across the lifecycle and cross-company alignment on customer data and activation.”
— Gal Biran, CEO & Co-Founder, Base.ai

“Customer engagement doesn’t end at the close of a deal — it’s where true advocacy begins.”
— Angela Ferrante, Founder & CEO, Laudable

About Base.ai

Base.ai is a customer-led growth platform that helps organizations leverage AI, automation, and real-time insights for omnichannel engagement and customer activations to scale revenue and accelerate lifecycle marketing success.

About Laudable

Laudable uses AI to transform call recordings into customer sentiment analysis, insights, testimonials, reviews, and user-generated content — enabling businesses to leverage authentic social proof at scale.

Media contact: Chia Turner, Director of Marketing — chia.turner@base.ai

Read the full press release on GlobeNewswire →