Base Acquires Laudable to Power the Future of Customer-Led Growth with AI

Base Acquires Laudable to Power the Future of Customer-Led Growth with AI

[Palo Alto, California] — [February 25, 2025] — Base.ai, the AI-powered customer-led growth (CLG) platform, today announced its acquisition of Laudable, an AI solution that transforms customer conversations from call recording into customer insights, provides bot-based customer data search, and generates authentic social proof from customer conversations.

“At Base, we believe that sustainable growth is built on real-time customer data and insights that, in turn, empower both personalized customer experiences across the lifecycle and cross-company alignment on customer data and activation,” said Gal Biran, CEO & Co-Founder of Base.ai.

A New Era of Customer-Led Growth

With Base.ai and Laudable, businesses can now:

• Gain Full Visibility into the Customer Lifecycle – Understand real-time customer sentiment, advocacy potential, and engagement levels.
• Turn Every Customer into an Advocate – AI surfaces happy customers and authentic testimonials for sales, retention, and brand authority.
• Predict & Prevent Churn with AI-Driven Insights – Identify early behavioral indicators of churn and trigger personalized interventions.
• Ensure Seamless Post-Sale Alignment Across Teams – A proactive, real-time, single source of truth about customers post-sale.
• Tap into Customer Feedback and VOC – Automatically collect and sort customer feedback from conversations.
• Scale with Confidence & Efficiency – Automate engagement, revenue growth, and advocacy workflows.

“Customer engagement doesn’t end at the close of a deal—it’s where true advocacy begins,” said Angela Ferrante, Founder & CEO of Laudable.

The Complete Solution for Customer-Centric Growth

This acquisition integrates cutting-edge AI capabilities into Base’s platform, enabling businesses to gain deep insights into customer journeys, sentiment, and behavior and unlock the full potential of customer-led growth.

About Base.ai
Base.ai is the leading customer-led growth platform, helping organizations turn customers into their most valuable growth engine.

About Laudable
Laudable uses AI to identify customer sentiment, interests, and advocacy from call recordings, transforming live customer feedback into insights, testimonials, reviews, and user-generated content.

Media Contact:
Chia Turner
Director of Marketing
chia.turner@base.ai