Base raised $15 million and rebranded from Crowdvocate

Crowdvocate Raises $15 Million, Rebrands as Base

June 17, 2022 — B2B customer marketing company Crowdvocate announced it has raised $15 million from Wing VC and Vertex Ventures Israel, and will now operate under the name Base. The rebranding reflects the company's Customer-Led Growth (CLG) vision, emphasizing engagement with customers for revenue influence at scale.

Founded in 2018 by co-founders Gal Biran (CEO) and Gal Briner (CTO), Base believes existing customers represent the primary revenue stream for SaaS companies. The platform uses automation to scale marketing programs targeting these customers.

"We 5X'd our ARR in just 12 months, and this round will support our plans to triple our customer base over the next 18 months," said Gal Biran, CEO of Base.

Jake Flomenberg, Partner at Wing VC, noted: "In just three years, Base has landed some of the industry's biggest brands, including HubSpot, Gainsight, Twilio, Gong, NICE, and SimilarWeb."

The company is building a CLG ecosystem for customer-led marketers, sales, and product professionals.

Source: Read the full article on CTech