Celebrating the TOP100 Influencers & Strategists
in Customer Marketing and Advocacy
Your Top CMA
Influencers & Strategists in 2024
Meet the top practitioners who defined customer-led growth in 2024
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Continuing the Evolution: Honoring Customer Marketing and Advocacy Leaders for 2024
As we embark on the 2024 edition of our TOP100 program, we reflect on the progress made since its inception in 2022. The overwhelmingly positive feedback and excitement from members of the CMA community have reinforced our enthusiasm to continue this program and celebrate the exceptional individuals shaping the future of Customer Marketing and Advocacy.
This year, our focus remains steadfast on acknowledging the outstanding contributions of individuals within our industry — both established leaders and uncovering emerging talent. To achieve this, we have refined our nomination process, ensuring that all deserving candidates have the opportunity to showcase their achievements.
This year's Top 100 winners are distinguished into two categories: professionals and vendors, to ensure a broader recognition spectrum. This division allows us to spotlight the exceptional contributions within each sector, celebrating the standout individuals who excel in their respective categories. By doing so, we aim to give more nuanced appreciation to the diversity of talent and achievement across the industry.
We are thrilled to report that this year's program has garnered an impressive number of 542 nominees, 10,570 voters casting a total of 246,284 votes in total, surpassing previous years' participation.
As we celebrate the achievements of our industry's finest, we remain committed to fostering inclusivity, innovation, and excellence in Customer Marketing and Advocacy. Here's to another year of recognizing and celebrating the remarkable individuals shaping the future of our profession!
Elevating Customer Marketing Through Knowledge-Sharing
As we continue with our third year of the 2024 TOP100 CMA Strategists & Influencers Program we reflect on the spirit of knowledge-sharing that has defined our community since its start.
Central to our program's ethos is the belief in the power of practitioner-led learning. This year, we remain committed to fostering a culture of knowledge exchange, where the insights and experiences of our TOP100 winners serve as invaluable resources for growth and development.
Our TOP100 winners will have the opportunity to share their expertise through various mediums, whether it's hosting webinars, contributing to podcasts, or providing templates and resources. Their contributions will not only enrich our community but also inspire and empower others on their journey in Customer Marketing.
While the TOP100 recipients will take center stage, we extend an invitation to all members of our community to engage in knowledge-sharing initiatives. Whether through formal presentations or informal discussions, every individual has the opportunity to contribute to our collective learning and growth.
Thank you to all for your unwavering dedication and contributions to our one of a kind community. Here's to another year of collaboration, learning, and excellence in Customer Marketing!
Rona Aharonson
Head of CLG Programs, Base
For this year's TOP100 Influencers & Strategists in Customer Marketing & Advocacy (CMA), we embraced inclusivity by opening nominations to professionals across the industry. Practitioners at all levels were encouraged to nominate themselves and their peers, resulting in an overwhelming response from the vibrant SaaS community.
With almost 550 nominations pouring in from every corner of the industry, we were humbled by the enthusiasm and engagement of our nominees, especially the buzz on LinkedIn! To ensure a comprehensive understanding of each nominee's program and impact, we requested high-level overviews and metrics measuring their effectiveness.
As voting polls opened to the public, an industry-wide celebration of creativity and mutual support ensued. The response was extraordinary, with 10,570 voters and 246,284 votes cast — this reflects the widespread recognition and admiration within our community. Our esteemed panel of judges meticulously reviewed the submissions, ultimately selecting the winners based on their demonstrated impact and innovation.
As we embark on this journey to honor the top influencers and strategists in CMA, we extend our gratitude to all participants for their dedication to excellence and collaboration.
Let the festivities begin!
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See the latest TOP100 CLG program
The 2026 TOP100 CLG Awards are now underway. Meet the judges and learn how it works.
Explore TOP100 CLG 2026 →