Celebrating the TOP100 Influencers & Strategists

Elevating Excellence: Celebrating the Visionaries Shaping Customer Marketing & Advocacy in 2025

As we embark on the 2025 edition of our TOP100 program, we reflect on the remarkable progress made since its inception in 2022. Year after year, members of this prestigious list have not only driven innovation in the Customer Marketing and Advocacy function but have also achieved significant career milestones — earning promotions, expanding their influence, and taking on leadership roles that shape the industry's future.

The overwhelmingly positive feedback and excitement from the CMA community continue to fuel our passion for recognizing and celebrating these exceptional professionals who are redefining success in the field.

This year, our focus remains steadfast on amplifying the CMA trailblazers across the globe and acknowledging the outstanding contributions of individuals within our industry — both established leaders and uncovering emerging talent. To achieve this, we have refined our nomination process, ensuring that all deserving candidates have the opportunity to showcase their achievements.

We are thrilled to announce that 60% of this year's winners are first-time recipients. In addition, this year's Top 100 winners are recognized in two distinct categories — professionals and vendors — to ensure broader recognition. This division highlights exceptional contributions within each sector, celebrating standout individuals who have excelled in their respective fields. By doing so, we aim to provide a more nuanced and comprehensive appreciation for the diverse talent and achievements across the industry.

This year's program has set a new standard of excellence, with an impressive 664 nominees. This diverse and dynamic cohort includes a strong representation of women leaders and senior executives, reflecting the evolving landscape of Customer Marketing and Advocacy.

As we celebrate the achievements of our industry's finest, we remain committed to fostering inclusivity, innovation, and excellence in Customer Marketing and Advocacy. Here's to another year of recognizing and celebrating the remarkable individuals shaping the future of our profession!

Rona Aharonson
Head of CLG Programs, Base