Celebrating Excellence: Nominations Now Open for the 2025 TOP100 CMA Awards

Nominations are now open for the 2025 TOP100 Influencers & Strategists in Customer Marketing and Advocacy — Base's annual recognition of the leaders and practitioners driving real business impact through Customer-Led Growth. Nominate yourself or a peer below.

In the ever-evolving world of Customer Marketing and Advocacy, leaders, innovators, and strategists play a pivotal role in driving growth, building communities, and inspiring others. That's why we're thrilled to announce that nominations are now open for the 2025 TOP100 Influencers & Strategists in Customer Marketing and Advocacy (CMA).

This prestigious recognition celebrates individuals who are shaping the future of our industry through creativity, measurable impact, and a commitment to Customer-Led Growth. Are you one of them? Or do you know someone who deserves to be celebrated?

What are the TOP100 CMA Awards?

The TOP100 CMA Awards shine a spotlight on the brightest minds in the industry. These awards recognize professionals who:

• Push boundaries with innovative strategies
• Drive measurable results that influence growth
• Foster a sense of community and mentorship within the CMA field

Being part of the TOP100 isn't just about recognition; it's about celebrating the incredible work that's advancing the industry and inspiring others to reach new heights. To see the caliber of work being celebrated, visit the 2024 TOP100 CMA Finalists and 2023 TOP100 CMA Finalists.

Why should you participate?

Whether you're nominating yourself or a peer, participating in the TOP100 CMA Awards offers:

• 🌟 Industry recognition: Highlight your contributions and be celebrated by the CMA community
• 🤝 Networking opportunities: Connect with like-minded professionals and expand your reach
• 🚀 Career growth: Elevate your profile with peers, partners, and future employers

Why recognition matters for the CMA discipline

Customer Marketing and Advocacy is one of the fastest-growing functions in B2B, and for good reason. As new-logo acquisition gets harder and more expensive, 62% of B2B companies now prioritize upsell and cross-sell as a core growth strategy. Best-in-class B2B SaaS companies generate more than 50% of new ARR from expansion, and expansion depends almost entirely on advocacy, references, and customer voice — the work CMA leaders do every day.

Recognizing the people driving that shift isn't ceremonial. It's how the category matures, builds its playbook, and attracts the next generation of talent.

How to nominate

Nominations are open to anyone working in Customer Marketing, Advocacy, Customer Success, Customer-Led Growth, and adjacent disciplines. Self-nominations are encouraged. Peer nominations are even better. Finalists will be celebrated at the Obsession Summit and across the Base community.

For more on building a CMA program worth nominating, see our Guide to Customer Marketing, the Seven Habits of a Highly Effective Customer Marketer, and our pillar on Customer-Led Growth.

Frequently asked questions

What are the TOP100 CMA Awards?

The TOP100 is Base's annual recognition of the 100 most influential and impactful practitioners in Customer Marketing and Advocacy. Winners are celebrated for innovation, measurable business impact, and community leadership.

Who can be nominated?

Anyone working in customer marketing, advocacy, customer success, customer-led growth, references, community, or any adjacent discipline is eligible. You can nominate yourself or a peer.

How are finalists selected?

Nominations are reviewed against criteria covering innovative strategy, measurable impact on growth or retention, and contribution to the broader CMA community through mentorship, speaking, and content.

Where are finalists celebrated?

Finalists are announced, profiled, and celebrated across the Base community, at the annual Obsession Summit, and in the official TOP100 CMA Finalists page.