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Scaling and Evolving Customer Marketing Programs: Insights from Adobe’s Journey
CABs, customer advocacy, Customer Marketing, Customer-led Growth

Scaling and Evolving Customer Marketing Programs: Insights from Adobe’s Journey

October, 2024

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Transforming Customer Reviews into Enterprise-Wide Battle Cards: Alteryx’s Success Story
customer advocacy, Customer Marketing, Customer Reviews

Transforming Customer Reviews into Enterprise-Wide Battle Cards: Alteryx’s Success Story

October, 2024

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How NICE Rolled Out 5 Customer Marketing Programs in One Year: Key Lessons in Scaling Customer Advocacy
customer advocacy, customer advocacy program, customer lifecycle marketing, Customer Marketing, Customer-led Growth

How NICE Rolled Out 5 Customer Marketing Programs in One Year: Key Lessons in Scaling Customer Advocacy

October, 2024

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Building Customer Marketing: 5 Key Strategies from the CMA Playbook That Will Set You Up For Success
CMA, customer advocacy, Customer Marketing, Customer-led Growth, Lifecycle Marketing

Building Customer Marketing: 5 Key Strategies from the CMA Playbook That Will Set You Up For Success

September, 2024

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Integrated Advocacy: Unleashing the potential of ungated customer advocacy
B2B buyers, B2B marketers, B2B Marketing, customer advocacy, customer advocacy program, Customer Marketing, Customer-led Growth

Integrated Advocacy: Unleashing the potential of ungated customer advocacy

October, 2021

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Customer Advocacy Program: Empower Customers to Become Great Advocates
Advocacy, B2B marketers, B2B Marketing, customer advocacy, customer advocacy program, Customer Marketing, Customer-led Growth, Lifecycle Marketing

Customer Advocacy Program: Empower Customers to Become Great Advocates

August, 2020

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Customer Advocacy: 3 ways to impact sales you haven’t considered
Advocacy, B2B marketers, B2B Marketing, customer advocacy, customer centric, Customer Marketing, Lifecycle Marketing

Customer Advocacy: 3 ways to impact sales you haven’t considered

October, 2018

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