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The Customer Led Growth Blog

Driving Upsell, Cross-Sell, & Expansion Through Customer-Centric Campaigns

September, 2024

Driving Upsell, Cross-Sell, & Expansion Through Customer-Centric Campaigns Empowering Growth Practitioners with Proven Strategies[…]

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Driving Upsell, Cross-Sell, & Expansion Through Customer-Centric Campaigns
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The Art and (Basic) Science of Industry Award Submissions
Awards, B2B Marketing, Customer Marketing

The Art and (Basic) Science of Industry Award Submissions

June, 2023

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Leading the Industry: Base’s Inaugural Customer-Led Growth (CLG) Survey
B2B Marketing, Customer Marketing, Customer-led Growth, Revenue Impact

Leading the Industry: Base’s Inaugural Customer-Led Growth (CLG) Survey

June, 2023

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Things That Were Said Around the April References Roundtable – Part 2: Sales Enablement
Customer Marketing, Customer References

Things That Were Said Around the April References Roundtable – Part 2: Sales Enablement

May, 2023

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Customer Marketers, Here’s How to Use Your Customer Marketing Skills to Navigate the Downturn – Let’s Make Lemonade
B2B Marketing, Customer Marketing, Customer-led Growth, Revenue Impact

Customer Marketers, Here’s How to Use Your Customer Marketing Skills to Navigate the Downturn – Let’s Make Lemonade

May, 2023

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Things That Were Said Around the April References Roundtable – Part 1: Managed or Self-serve References?
Customer Marketing, Customer References

Things That Were Said Around the April References Roundtable – Part 1: Managed or Self-serve References?

May, 2023

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What You Need to Know to Plan a Successful Upsell/ Cross-sell/ Expansion Campaign
Advocacy, Customer Marketing, Customer-led Growth

What You Need to Know to Plan a Successful Upsell/ Cross-sell/ Expansion Campaign

April, 2023

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The Top 5 Hurdles to Overcome on Your Road to Building a Customer Reference Program with Revenue Impact
Customer Marketing, Customer References, Customer-led Growth

The Top 5 Hurdles to Overcome on Your Road to Building a Customer Reference Program with Revenue Impact

March, 2023

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Getting Buy-in… to Buy.
Advocacy, B2B Marketing, Customer Marketing, Customer-led Growth

Getting Buy-in… to Buy.

March, 2023

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Why Launching The TOP100 Influencers & Strategists in CMA for the Second Time Means More Today Than Ever Before
#top100cma23, Advocacy, B2B Marketing, Customer Marketing, Customer-led Growth

Why Launching The TOP100 Influencers & Strategists in CMA for the Second Time Means More Today Than Ever Before

January, 2023

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2022 – A Year in CLG
b2b community, CABs, Customer Marketing, Customer-led Growth

2022 – A Year in CLG

January, 2023

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